Lend me your ears ..
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Well now, as a fire will not burn without oxygen, commerce will not
flourish without advertising.
In any sphere of enterprise, commerce and capitalism will not
flourish without relevant communications:
* big consumer brands exist only through TV advertising
* local businesses fail without signage and promotions
* medium businesses must have radio, newspaper and poster advertising
to survive
* personal community trade in second hand cars and household items
exists only because of city newspaper classifieds
* 65% of movie-going is decided by movie trailers
* specialist manufacturers and services exist by reaching their
market through advertising in relevant magazines
* businesses and commercial ideas that are new and different, use PR
to get articles and stories in the media
Note that there was no advertising (other than for the State) in
communist regions. There's an old saying "everyone hates advertising
until they want to sell their fridge."
Now -- note that, looking at the analogies above,
e-gold commerce:
* has NO "trailers"
* has NO "posters"
* has very limited "articles"
* has NO signage
As a matter of fact, THE ONLY ADVERTISING "FUEL" FOR THE ENTIRETY OF
e-GOLD COMMERCE, IS, THE e-gold.com DIRECTORY PAGE.
And, the as-yet fairly modest efforts of the two or three e-gold 'info' sites.
Again, THE ONLY ADVERTISING "FUEL" FOR THE ENTIRETY OF e-GOLD
COMMERCE, IS, THE e-gold.com DIRECTORY PAGE --
And that is TOTALLY INADEQUATE.
Quite simply, there will be no great engine of e-gold commerce until
there's a "trailer" for e-gold commercial entities.
Consider this: on two or three occasions, I have put to investors
substantial schemes to develop business enterprises which are e-gold
centered.
With the now-huge usership of e-gold, and the ever-growing stats
page, it is a "no brainer" sell.
I've had investors ready to write checks for a few hundred thousand
bucks for an e-gold based enterprise -- agaiun it's just a no brainer
with the sunstantial circulation, now, of e-gold.
But the question simply arises "and how do we communicate with the
universe of e-gold users"
The answer is "You can't."
"Does e-gold sell the email list of users?"
"No, they don't." (Quite correctly.)
"I see that there are now a phenomenal number of transactions per
day, approaching ten thousand, surely we can advertise on that
functionality?"
"NO -- you can't."
"Why did you waste my time with this nonsense?"
I urge e-gold to adopt this model
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The e-gold site itself is the "streets and town" of the e-gold
economy --- and that street and town HAS NO SIGNAGE.
The e-gold site itself is the "feature movie" of the e-gold economy
--- and that movie theater SHOWS NO TRAILERS.
The e-gold site itself is the "media" of the e-gold economy -- and
that "media" ALLOWS NO ARTICLES OF ADVERTISING PAGES.
A business simply WILL NOT EXIST without signage, promotion,
communications or advertising; it is dead in the water. If you don't
have great street position, or excellent signage, or effective
newspaper and radio ads, you have nothing.
Any e-gold businesses which are trying to start up --- AND THERE ARE
MANY, AS WE SPEAK --- are simply dead in the water. There's no point
bothering because it is impossible for the business idea to have
street frontage, signage, or advertising.
{The e-gold directory page is, unfortunately, as totally ineffective
as any other sort of non-capitalistic approach to communications:
e-gold, generously, dole out "a little but of communication to all" -
it's just what would happen if government completely took over
advertising in a city! The city government would have one large
"appointed billboard" and it would dole out messages for city
businesses on there!}
The following
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is needed RIGHT NOW, by the END OF FEBRUARY, so that business plans
formulating for the 2001 season can happen by spring and be
implemented through summer -- otherwise 2001 will be just another
year with "nothing to do with" e-gold other than hold it.
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Would be the STREET FRONTAGE, THE SIGNAGE, THE MAGAZINE ARTICLE, and
THE NEWSPAPER AD of the "e-gold commercial world"
A tidy NINE THOUSAND, ONE HUNDRED actual e-gold spenders would have
seen the example advertisement in the mock-up above, in the last 24
hours.
What is that?
That is the OXYGEN that makes commerce burn.
The reason there IS NO legitimate e-gold commercial universe at the
moment, other than the ridiculous scams, is because there's no
legitimate e-gold "street frontage, signage, or advertising".
Again -- I say the end of February for something like this
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if there's going to be any investment in e-gold commercial projects
and ideas in 2001.
Anyone have any other good ideas to turn the e-gold web interface
into the legitimate e-gold "street frontage, signage, and
advertising" of e-gold commerce?
Spit 'em out!
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