Actually the MMs do their advertising for them, and George M,
So I guess they feel they don't need to spend money on it.
Kind regards,
Michael Moore
[EMAIL PROTECTED]
http://www.gold-today.com
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----- Original Message -----
From: <[EMAIL PROTECTED]>
To: "e-gold Discussion" <[EMAIL PROTECTED]>
Sent: Sunday, February 11, 2001 12:31 PM
Subject: [e-gold-list] The issue that is holding e-gold commerce back.
> Lend me your ears ..
>
>
> http://www.bananagold.com/howitis.gif
>
> http://www.bananagold.com/howitshouldbe.gif
>
>
> Well now, as a fire will not burn without oxygen, commerce will not
> flourish without advertising.
>
> In any sphere of enterprise, commerce and capitalism will not
> flourish without relevant communications:
>
> * big consumer brands exist only through TV advertising
>
> * local businesses fail without signage and promotions
>
> * medium businesses must have radio, newspaper and poster advertising
> to survive
>
> * personal community trade in second hand cars and household items
> exists only because of city newspaper classifieds
>
> * 65% of movie-going is decided by movie trailers
>
> * specialist manufacturers and services exist by reaching their
> market through advertising in relevant magazines
>
> * businesses and commercial ideas that are new and different, use PR
> to get articles and stories in the media
>
> Note that there was no advertising (other than for the State) in
> communist regions. There's an old saying "everyone hates advertising
> until they want to sell their fridge."
>
> Now -- note that, looking at the analogies above,
>
> e-gold commerce:
>
> * has NO "trailers"
> * has NO "posters"
> * has very limited "articles"
> * has NO signage
>
> As a matter of fact, THE ONLY ADVERTISING "FUEL" FOR THE ENTIRETY OF
> e-GOLD COMMERCE, IS, THE e-gold.com DIRECTORY PAGE.
>
> And, the as-yet fairly modest efforts of the two or three e-gold 'info'
sites.
>
> Again, THE ONLY ADVERTISING "FUEL" FOR THE ENTIRETY OF e-GOLD
> COMMERCE, IS, THE e-gold.com DIRECTORY PAGE --
>
> And that is TOTALLY INADEQUATE.
>
> Quite simply, there will be no great engine of e-gold commerce until
> there's a "trailer" for e-gold commercial entities.
>
> Consider this: on two or three occasions, I have put to investors
> substantial schemes to develop business enterprises which are e-gold
> centered.
>
> With the now-huge usership of e-gold, and the ever-growing stats
> page, it is a "no brainer" sell.
>
> I've had investors ready to write checks for a few hundred thousand
> bucks for an e-gold based enterprise -- agaiun it's just a no brainer
> with the sunstantial circulation, now, of e-gold.
>
> But the question simply arises "and how do we communicate with the
> universe of e-gold users"
>
> The answer is "You can't."
>
> "Does e-gold sell the email list of users?"
>
> "No, they don't." (Quite correctly.)
>
> "I see that there are now a phenomenal number of transactions per
> day, approaching ten thousand, surely we can advertise on that
> functionality?"
>
> "NO -- you can't."
>
> "Why did you waste my time with this nonsense?"
>
> I urge e-gold to adopt this model
>
> http://www.bananagold.com/howitshouldbe.gif
>
> The e-gold site itself is the "streets and town" of the e-gold
> economy --- and that street and town HAS NO SIGNAGE.
>
> The e-gold site itself is the "feature movie" of the e-gold economy
> --- and that movie theater SHOWS NO TRAILERS.
>
> The e-gold site itself is the "media" of the e-gold economy -- and
> that "media" ALLOWS NO ARTICLES OF ADVERTISING PAGES.
>
> A business simply WILL NOT EXIST without signage, promotion,
> communications or advertising; it is dead in the water. If you don't
> have great street position, or excellent signage, or effective
> newspaper and radio ads, you have nothing.
>
> Any e-gold businesses which are trying to start up --- AND THERE ARE
> MANY, AS WE SPEAK --- are simply dead in the water. There's no point
> bothering because it is impossible for the business idea to have
> street frontage, signage, or advertising.
>
> {The e-gold directory page is, unfortunately, as totally ineffective
> as any other sort of non-capitalistic approach to communications:
> e-gold, generously, dole out "a little but of communication to all" -
> it's just what would happen if government completely took over
> advertising in a city! The city government would have one large
> "appointed billboard" and it would dole out messages for city
> businesses on there!}
>
> The following
>
> http://www.bananagold.com/howitshouldbe.gif
>
> is needed RIGHT NOW, by the END OF FEBRUARY, so that business plans
> formulating for the 2001 season can happen by spring and be
> implemented through summer -- otherwise 2001 will be just another
> year with "nothing to do with" e-gold other than hold it.
>
> http://www.bananagold.com/howitshouldbe.gif
>
> Would be the STREET FRONTAGE, THE SIGNAGE, THE MAGAZINE ARTICLE, and
> THE NEWSPAPER AD of the "e-gold commercial world"
>
> A tidy NINE THOUSAND, ONE HUNDRED actual e-gold spenders would have
> seen the example advertisement in the mock-up above, in the last 24
> hours.
>
> What is that?
>
> That is the OXYGEN that makes commerce burn.
>
> The reason there IS NO legitimate e-gold commercial universe at the
> moment, other than the ridiculous scams, is because there's no
> legitimate e-gold "street frontage, signage, or advertising".
>
> Again -- I say the end of February for something like this
>
> http://www.bananagold.com/howitshouldbe.gif
>
> if there's going to be any investment in e-gold commercial projects
> and ideas in 2001.
>
> Anyone have any other good ideas to turn the e-gold web interface
> into the legitimate e-gold "street frontage, signage, and
> advertising" of e-gold commerce?
>
> Spit 'em out!
>
>
>
>
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