At 09:29 AM 2/25/2001 +1100, Michael Moore wrote:
>Journalists (particularly the Tabloids) usually only publish what they are
>told to publish,
>Getting a journalist to support you is usually only possible if you support
>'the establishment' and attack anti-establishment issues or have something
>really controversial to report involving human emotional issues.
>Writing your own press releases produces a far more accurate results.
>I talk from personal experience here both in the UK and Australia having
>dealt with a lot of newspapers and journalists.
Not sure I totally agree. I own Automated Press Releases from
which we can reach over 10,000 media contacts in 37
countries. And I've been writing press releases, articles and
columns for 25+ years. Here's some tips:
1. Whenever you are interviewed, preface the interview by saying
you want a copy of the article before it is published.
2. Become a friend of the press. They (we) love good resources,
especially those that can be counted on for accurate
results. Become known to as many media sources as you can - it is invaluable.
3. Know your product or service. When you are interviewed, be
sure you don't read from a script.
4. Don't be controversial. In a recent article Standard Reserve
wasn't presented in a favorable light. I sent a nice note to the
author, and the result is he an Elwyn are corroborating on a
book. (Turn a lemon into lemonade).
5. Don't ever refuse to talk to the press. The statement "XYZ
couldn't be reached for comment" sounds like you are hiding.
Press releases are also powerful. Here are a few tips:
1. The press loves unique stories, especially if they are well
written. One of our most successful releases was "sainthood.com
Offers Cyber Sainthood On The Internet" which was picked up by
many top level newspapers plus wire services. The trick is to
2. Don't try selling with a press release. They hate that. Buy
ads in their publication.
3. Keep your release short (max 500 words; 250 is better) and
complete (contact information).
And be cognizant of time - don't waste their's (or yours). We
summarized issues that bother the press and published "Pet Peeves
of the Press" at http://www.automatedpr.com/pet_peeve.htm
George Matyjewicz, President
Standard Reserve Corp. -- Atlanta, GA
World Wide Currency for the World Wide Web
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