At 09:29 AM 2/25/2001 +1100, Michael Moore wrote:
>Journalists (particularly the Tabloids) usually only publish what they are
>told to publish,
>Getting a journalist to support you is usually only possible if you support
>'the establishment' and attack anti-establishment issues or have something
>really controversial to report involving human emotional issues.
>Writing your own press releases produces a far more accurate results.
>I talk from personal experience here both in the UK and Australia having
>dealt with a lot of newspapers and journalists.

Not sure I totally agree.  I own Automated Press Releases from 
which we can reach over 10,000 media contacts in 37 
countries.  And I've been writing press releases, articles and 
columns for 25+ years.  Here's some tips:

1.  Whenever you are interviewed, preface the interview by saying 
you want a copy of the article before it is published.
2.  Become a friend of the press.  They (we) love good resources, 
especially those that can be counted on for accurate 
results.  Become known to as many media sources as you can - it is invaluable.
3.  Know your product or service.  When you are interviewed, be 
sure you don't read from a script.
4.  Don't be controversial.  In a recent article Standard Reserve 
wasn't presented in a favorable light.  I sent a nice note to the 
author, and the result is he an Elwyn are corroborating on a 
book.  (Turn a lemon into lemonade).
5.  Don't ever refuse to talk to the press.  The statement "XYZ 
couldn't be reached for comment" sounds like you are hiding.

Press releases are also powerful.  Here are a few tips:
1.  The press loves unique stories, especially if they are well 
written.  One of our most successful releases was " 
Offers Cyber Sainthood On The Internet"  which was picked up by 
many top level newspapers plus wire services.  The trick is to
2.  Don't try selling with a press release.  They hate that.  Buy 
ads in their publication.
3.  Keep your release short (max 500 words; 250 is better) and 
complete (contact information).

And be cognizant of time - don't waste their's (or yours).  We 
summarized issues that bother the press and published "Pet Peeves 
of the Press" at


George Matyjewicz,  President
Standard Reserve Corp. -- Atlanta, GA
World Wide Currency for the World Wide Web

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