Dear Nick & JP, > I worry about adding any more javascript complications > to the world's most important web page .. the e-gold > spend page.
As long as the web sites we've already developed don't have to change scripts, I don't have a difficulty with e-gold making enhancements. If they make changes that force me to pay for updates to our web sites, I'll be pissed. > Also, what Nick says is absolutely correct: No, it isn't. > There just seems to be no reason at all to have > the historic currencies like the French Franc > or whatever. Yes, there is. People in France have been "thinking" in French francs for some time. While they have been forced to pay an unfavorable exchange rate into Euros lately, and are soon forced to use Euros only, there are many who may still think in French francs and even prefer to price their web sites in those currencies. Positioning is that aspect of marketing science that involves the way people think about products. A company that tries to change the way people think, rather than fitting its marketing into the existing thinking patterns, is going to have difficulty. It may be that the difficulty is worth the results, but often it isn't. For example, and I take this example from Ries & Trout's book on Positioning "The battle for your mind," Avis rental car agency has tried to advertise itself as the best rental car company. Every time it has done so, it has lost market share, and seen very little value for its advertising dollar. Only when Avis embraces its #2 position, and advertises with slogans like "We're #2, we try harder" has it had good results from its advertising. Getting people to bump Hertz out of the #1 rental car slot in their minds is not practical. It might be possible, but it would cost a tremendous amount of money. The fact that many people don't want to pay Hertz's prices makes it easy for competitors to get market share, but they cannot expect to be thought of as the #1 rental car company, even if, in some categories of measurement, they actually are. Making it possible for people who think in a currency other than USdollars, Euros, grams, or ounces to see their currency of choice would seem to be a good thing. Just because the Euro has forced all these other currencies out of existence doesn't mean it has force them out of people's minds. And, submitting to what the Euro banking cartel wants people to do seems like gutless defeatism. Regards, Jim http://www.GoldBarter.com/ --> a free market http://www.Cambist.net/ --> exchanges http://www.ezez.com/free/freejim.html --> cool speaker --- You are currently subscribed to e-gold-list as: [email protected] To unsubscribe send a blank email to [EMAIL PROTECTED] http://www.e-gold.com/stats.html lets you observe the e-gold system's activity now!
