On 26 Nov 2002, at 10:31, [EMAIL PROTECTED] wrote: > Lest ye continue to promote Corporate BS!
Whoa! What makes you think I promote "Fair Trade" per se? Recognizing that you have the same target audience and promoting your competition are two different things. > 'Fair Trade' is a corporate catch > word and provides the same washed coffees as the other multi nationals > exploiting the people..... their gimmick is they establish a minimum > standard.... like a minimum wage.... AND.... while better than un-fair > trade..... minimum wage is like..... Whoopy Ding! No Big Thing! They do not > address the principal CAUSE of village destitution, forest destruction and > consumer misunderstanding!! You know that. I know that (now). Most people don't know that -- and one target audience both for Capulin Coffee and for your particular project in Papalitas, is the same crowd that buys "fair trade" coffee because: 1) They _think_ it's "better coffee." 2) They _think_ buying it "benefits the indigenous people." 3) They _think_ buying it "helps the environment." Or, as you say: > IMO, the REAL PROBLEM continues because money making scams like 'Fair Trade' > 'catch words', make Good People (who look for good things to do, think they > are doing something good) so they stop looking for something good to do or > trying to do something good, believing that they have done something > good!!!!! They ONLY legitimize the water process, which is the REAL CULPRIT. > And OH and WHOA, those 'Good Folks don't want someone to tell them that they > have been duped.... so a guy like me, (with a different view and PRODUCT) > has a WAY harder time swimming against everyone's current! I sent the release out to some of the publications which "Fair Trade" consumers could be expected to read because that audience wants to get good coffee while doing good things, and you are offering that opportunity. I might be interested, in the near future, in doing a story, as opposed to a press release, on Capulin v. Fair Trade, for submission to one of the paying markets that hits that audience. That would be on my dime, as I'd expect the publication, not Capulin, to fork over. I also plan to take part of my Capulin delivery down to my favorite little coffeehouse and get the proprietor to taste it (he runs it as a church outreach). He doesn't just do "Fair Trade" coffees; he uses various sources for good coffees, but I don't know if he uses Capulin. Hopefully he will start. Regards, Tom --- You are currently subscribed to e-gold-list as: [email protected] To unsubscribe send a blank email to [EMAIL PROTECTED] Use e-gold's Secure Randomized Keyboard (SRK) when accessing your e-gold account(s) via the web and shopping cart interfaces to help thwart keystroke loggers and common viruses.
