Hello Everyone

I just got the final green light on a potentially VERY
exciting opportunity for any of you web designers out
there, which I wanted to share as soon as possible.
Please share this info with other lists or designers
you know. I�m sorry this is a bit long, but this is a
multi-faceted project � there�s a lot of info you need
to know before you decide to get involved. It is all
based on the e-gold as a trade currency.

(NOTE: Even if you�re not a web-designer, this info
will still be of interest to you, for the purpose of
beginning to understand the kinds of future market
opportunities that will be available to you thru
http://click4africa.com and the rest of the lia4
network.)


A BIT OF BACKGROUND

Off-list, I�ve been dialoguing with a few of you about
the huge potential market for templated websites in
the African market. In fact, at Life in Africa we�ve
also been working on developing a customizable
templated personal website product specifically for
the African mass market. The product is called
�Micro-Success: the Universal Personal Webbed Sight.�
What we�re aiming to eventually have is a web-product
that is simple, brief, functional and modifiable for a
range of need-based objectives, dirt cheap, super
simple to build and run from any webcafe (Africans
don�t have computers at home), and designed to foster
the flexible creation of emotion packed, locally
produced content. 

What has been even MORE complex for us than designing
the micro-success websites conceptually, is designing
a strategy to deliver it to the masses. Last night in
Kampala, the final pieces of Divine Purpose finally
fell into place: we�ve embarked on a joint venture
with a local church, whose congregation has committed
to working with us until all of their members are
online and plugged into our viral African traffic
system. 

Since the church includes all ages, professions, and
levels of education and socio-economic status, this
gives us an incredible opportunity we did not
recognize until the past few weeks, to move forward on
the participatory design of all 12 micro-success
template sets at a go. This will in turn provide an
enormous jumpstart on some of the other market
creation plans we�ve got. Hence the opportunity now
for 12 template designers to set a huge foot into the
door of the very special, limitless African
development market. 

WHAT WE NEED

The templated sites we need will be 1-7 pages
depending on the functionality required for each site
version. The versions are as follows, designed to
serve the needs of the various population segments
mentioned: 

1. MicroWarrior � a church/mosque leader and ministry
as an entity
2. MicroChild � for dependent orphans and homeless
children 
3. MicroLearner � children/youth/adults in need of
educational support
4. MicroFamily � Families with food and shelter needs,
and home based and (African) market based
micro-business ventures
5. MicroMother � Just for mothers (especially widows
with children)
6. MicroHealer � environmentalists, farmers,
herbalists, doctors, midwives
7. MicroArtist � artisans, painters, graphic
designers, musicians, entertainers, cottage industry
8. MicroWriter � writers of stories, poetry, columns,
editors, typists
9. MicroBuilder � Builders of the online and offline
worlds (from web designers to brick makers)
10. MicroMerchant � Sellers of goods (virtual or real)
11. MicroServant � Commercial service providers,
servants of God, social entrepreneurs, manufacturers
of developmental products
12. MicroGathering � organizations, associations,
projects

We�re asking each of the 12 designers who get onboard
now to commit to producing an initial 20 sites in the
version you are selected for, using at least 3
different modifiable template designs that clients can
choose from. All 20 of these sites may or may not be
for members of the same church (we�ve got a mosque
outreach program also brewing, and another 7 churches
in East Africa are already signed up thru their East
African coordinator to be next in line). Using this
approach thru the religions organizations, our time
frame for getting the first 240 African micro-success
sites online is 4 months. 

This collaborative process and these sites need to be
designed for local empowerment and impact, not just
for online market appeal. Meaningful functionality for
the African beneficiary is thus primarily where our
input will come into play in the site design. The
creative and technical aspects are otherwise
completely up to you. The content collection and
creation process will be collaborative between you and
the church, with our role at LiA being one of
�piece-builder,� alerting both sides to the
cross-dimensional issues and opportunities we are able
to spot as they arise (re: the online vs. African
market, culture, needs, etc.), and helping to resolve
unseen conflicts before they happen. 

The people from this first church will be accessing
the internet from our training center during this
process. Together with you as we go along, we�ll be
teaching them the basic web-skills they need to
communicate with you, get their content together, and
manage their sites once they are built. Our aim is to
equip these key church representatives with enough of
what they need to know to get OTHER churches onboard,
and train their representatives to do the same,
creating an offline viral marketing effect to match
the one we�ll be creating online. 

Once we�ve got 20 sites in each category and have
monitored their performance, we�ll hopefully move into
a final 2 month stage of development/fine-tuning,
taking the best of each version to build a common
interface, that will make the sites easier to
mass-produce and modify. This will be a collaborative
project between the 12 participating designers and all
of us here at LiA (including the church
representatives), plus whoever else we can
collectively recruit to help. 

WHAT�S IN IT FOR YOU? 

In addition to the personal rewards involved in being
a part of a humanitarian endeavor of this potential
magnitude, this opportunity will mean very wide
publicity for you and your web design business. 

For starters, we will be publicizing this
collaboration (and the designers involved) on all of
the 7 sites in the LiA4 network. These sites are in
turn each designed to promote the individual
micro-success sites in a number of innovative ways. 
We�ve been building a very unique traffic system to
promote all of them for over a year. As that machine
moves into full gear, you can expect to see a number
of repeated dramatic jumps similar to what you see at
the link below. We�ve just begun on that front. 
http://www.sitemeter.com/default.asp?action=stats&site=s12Click4Africa&report=12

In short, our objective is to create nothing less than
a viral developmental miracle with this first set of
sites, which means they are going to be blasted ALL
over the internet and beyond� your own ad as the
designer will be on each of the 20 sites you�ve
designed. In other words, lots of potential traffic
and a very wonderful portfolio builder for you. At
the same time, you will also be building relationships
with the key people at the grassroots who will
initially be helping us take this concept Uganda and
Africa wide. As the market opens up, that will mean
new opportunities that are impossible to foresee now.
Finally, thru http://click4africa.com you�ll also have
the opportunity to begin learning where and how to
market yourself to the wider African poverty
alleviation market online right away. 

FINAL COMMENTS

Let me be clear that we are NOT looking for the most
�professional� or �talented� web-designers for this
collaborative project using the �old� standards you
may be used to competing by� we are looking for the
most helpful PEOPLE who know how to design website
templates. 

Understand that this is a humanitarian project and
thus an important RESPONSIBILITY should you be
selected to get involved. Many human hopes will be
raised, and this group is quite poor. It is extremely
important that all of those selected will go the extra
mile to make sure their African clients� individual
objectives and unique challenges are met. We cannot
disappoint them with empty promises. You must be
willing to learn to understand their reality, and know
that it won�t always be easy. 

At this point, we have no way to know if this plan is
really going to work or not, nor how far we will be
able to take it. Nobody has tried this before, and
only God knows just how empowered He wants these
African churches and mosques to be. If nothing else, I
can guarantee you from experience it�s going to be a
LOT of fun to be a part of the collective impact we�re
going to make, on at least these 240 lives!

INTERESTED? 
Please send an email to mailto:[EMAIL PROTECTED]
including the following info.

- The 2 micro-success versions that interest you most,
with a brief reason why
- Links to 2-3 of the SIMPLEST websites you have built
(you define simple!) 
- Links to examples of any templates you�ve built 
- 2 client references who we can contact
- A brief description of any community empowerment
work you�ve been or are currently involved in, online
or off. 
- Please indicate whether you would also be able to
provide free hosting for the 20 websites you design.
(this is not a requirement, but we will be needing
some extra space!) 

PLEASE SHARE THE INFORMATION ABOUT THIS OPPORTUNITY
WITH OTHER LISTS, OR OTHER WEB-DESIGNERS YOU KNOW. 



We look forward to hearing from you!

Yours Sincerely
David Ewaku
Chief Operations Officer
The Life in AFrica Foundation
Tel: +25677505654




=====

Biulding Africa's new E-conomy through the internet

www.lia4.com  www.lifeinafrica.com 

www.lia4uganda.com  www.micro-success.com 

www.internet4change.com  www.click4africa.com 

www.visions4africa.com 


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