[yes, I own shares of McDonald's - Will]

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Thursday January 25, 5:13 pm Eastern Time

McDonald's Shares Fall on Mad Cow Concern

By Deborah Cohen

CHICAGO (Reuters) - Stock in fast-food giant McDonald's Corp. (NYSE:MCD - news)
fell more than 4 percent on Thursday, following reports that some Texas cattle 
had been quarantined by the U.S. Food and Drug Administration on suspicion 
that feed safeguards against mad cow disease had been violated.

Shares in the maker of Big Macs, Quarter Pounders and other beef hamburgers 
fell $1-1/4 to $29-9/16 on heavy volume of 17.7 million shares in New York 
Stock Exchange trading. The shares, which earlier fell as low as $28-5/16, have 
a 52-week trading range of $26-3/8 to $41-7/16.

U.S. health regulators said on Thursday they had quarantined some Texas cattle 
while officials investigate whether a feed mill violated rules designed to 
spread mad cow disease, also known as bovine spongiform encephalopathy. 
Scientists believe cattle can contract BSE if they eat the remains of other 
infected animals.

``These cattle have absolutely no connection to McDonald's,'' said company 
spokesman Jack Daly, who stressed that McDonald's maintains high-quality 
standards for its ingredients.

Added company spokesman Walt Riker: ``We have state-of-the art, 
best-in-industry quality controls, and this herd of cattle is so removed from 
anything that is McDonald's. The story has nothing to do with us.''

McDonald's stock decline comes amid heightened anxiety over mad cow disease 
and concern that an outbreak in Europe, linked to tainted feed, could spread to 
non-European countries. Shares of other restaurant companies dependent on the 
U.S. beef supply also fell.

Stock in Dublin, Ohio-based Wendy's International Inc. (NYSE:WEN - news) fell 
$1-1/8, or more than 4 percent, to $24-9/16 in Thursday trading on the New 
York Stock Exchange, while shares of Tampa, Florida-based Outback Steakhouse
Inc. (NYSE:OSI - news) fell $1-3/16, or nearly 5 percent, to $22-13/16.

McDonald's said on Wednesday that European sales in its fourth quarter fell 10 
percent to $2.21 billion from $2.45 billion a year ago, contributing to a 7 
percent drop in the period's net income. Hamburger sales in Europe have been 
under pressure since November, following the recent discovery of several cases 
of the brain-wasting disorder on the Continent.

``It's very easy for the mad cow scare to psychologically snowball,'' said Tim 
Ghriskey, head of value investing for Dreyfus Corp., where McDonald's is a core 
holding. ``If (mad cow) does go beyond the limited geographic area, McDonald's 
is certainly leveraged toward beef.''

To date, there have been no cases of mad cow reported in the United States. 
The National Cattlemen's Beef Association has called a meeting next week of 
feed industry and government officials to underscore the need for ``zero 
tolerance'' of any mad cow disease threat to the United States.

McDonald's shares were further pressured on Thursday when several investment 
firms, including Merrill Lynch and Salomon Smith Barney, cut their earnings 
forecasts for the stock, citing concern over the company's international 
business. Besides mad cow, investors remain fearful about further fluctuations 
in foreign currencies, especially the euro.

``You have some operational pressures on the company,'' said Edward Jones 
analyst Patrick Schumann. ``Mad cow is not helping the overall perception.'' 

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