Hi ECOFEMers,

I haven't reviewed this book, nor do I have any associations with it, 
but I thought some people on the list might find it of interest.

Stefanie Rixecker
ECOFEM Coordinator
------- Forwarded message follows -------
Date sent:              Wed, 04 Jul 2001 12:22:09 +0100
From:                   Margaret Ling <[EMAIL PROTECTED]>
Subject:                New Zed release - Gallagher28/01
To:                     [EMAIL PROTECTED]

NEW RELEASE INFORMATION FROM ZED BOOKS

TITLE: Gender Setting - New Agendas for Media 
Monitoring and Advocacy

AUTHOR:  Margaret Gallagher #

ISBN/PRICE: 
1 85649 844 1 hbk GBP45.00/US$65.00 
1 85649 845 X pbk GBP14.95/US$25.00

FEATURES: 
Illustrations/Notes/Bibliography/Index/224 pp

LIBRARY CATEGORIES: Gender Studies/Media Studies

KEY POINTS 

+A revealing and practical study of media 
democracy and diversity in the new information 
age

+ Uses findings from a wide range of countries - 
Canada, India, Spain, Jamaica, Australia and 
South Africa

+ Stimulating material for students in gender 
studies, journalism and communications 

TERRITORIAL RESTRICTIONS: None, the Zed edition 
of this title is for sale all over the world.

ABOUT THE BOOK

What is the scope for independent citizen action 
in media and cultural policy formation? How can 
audiences effectively voice  critiques of media 
content? In a market-centred and consumer-
oriented media world, what is the potential for 
monitoring, lobbying and advocacy? This book 
argues that there is a role for local action to 
defend and promote diversity in the content, 
images, symbols and values that people use in 
making sense of their lives. It focuses on media 
portrayals of gender - whose critique has been 
fundamental to the modern international women's 
movement. Now, research and activism have been 
brought together in the form of gender media 
monitoring - systematic data collection aimed at 
policy critique and practical change. The book 
brings together research findings and monitoring 
experiences from both North and South to 
demonstrate how women's groups have developed 
effective media monitoring models.

ABOUT THE AUTHOR 

MARGARET GALLAGHER is an independent gender and 
media consultant. The book is published in 
association with the World Association for 
Christian Communication.

CONTENTS

1. THE CASE FOR MONITORING AND ADVOCACY
What the research shows
Approaches to media change
>From criticism to dialogue
Some monitoring and advocacy models
Feminist policing or a struggle for human rights?

2.CATALYSTS FOR MONITORING AND ACTION
Media trends
Women's networking and the Global Media 
Monitoring Project
Beijing and the culture of monitoring

PART II EXPERIENCES

3.POLICY DEVELOPMENT
The policy vacuum
Lobbying for policy change
Self-regulation: testing citizens' and media 
interests

4. FACT AND FICTION IN MEDIA CONTENT
Patterns and priorities in the news
Using data to launch debate
Detecting bias in reporting
Using data to change journalistic practice
Patterns in entertainment media
Pushing for change in prime-time

5. THE ADVERTISING WORLD
Self-regulation and advertising
The complexity of advertising images
Creating critical consumers
An advertising observatory
Creating a dialogue with advertisers

6. GENDER, POLITICS AND THE MEDIA
The media and women politicians
Women's politics and the media
Increasing women's power through the media

7. MEDIA, VIOLENCE AND WOMEN
Fictional violence and gender
Advertising and sexual violence
Reporting violence against women
The media, violence and women's human rights
Men, the media and violence against women

8. DIVERSITY IN MEDIA CONTENT
Ethnic minorities and immigrants
Sexuality and homophobia
Disability
Body image and women

PART III TOOLS

9. STUDYING GENDER IN THE MEDIA
Asking questions
Counting and categorising media content
Exploring the structure of media messages
Analysing patterns and interactions
Studying media employment patterns
Finding out about audiences
Interpreting images, presenting data

10. GIVING WOMEN A VOICE
Campaigns and protests
Effective complaint strategies
Accessing the media
Women's expert opinion
Building media alliances

11. BUILDING MEDIA LITERACY
Children and young people
Creating a critical media audience
Towards gender sensitive media

PART IV ACHIEVEMENTS

12. THE FINAL ANALYSIS
Riding the tiger
The impact of media monitoring and advocacy
Gender is not a women's issue

REFERENCES
ANNEXE
Some Gender Media Monitoring and Advocacy Groups


====================================
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------- End of forwarded message -------

************************************
Dr. Stefanie S. Rixecker, Senior Lecturer
Environmental Management & Design Division
Lincoln University, Canterbury
PO Box 84
Aotearoa New Zealand
E-mail: [EMAIL PROTECTED]
Fax: 64-03-325-3841
************************************

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