Today's column by the New York Times' Thomas Friedman=20
(http://select.nytimes.com/2006/04/21/opinion/21friedman.html?hp)=20
challenges colleges and universities to go "carbon-neutral".


The Greenest Generation

By=20
<http://topics.nytimes.com/top/opinion/editorialsandoped/oped/columnists/tho=
maslfriedman/index.html?inline=3Dnyt-per>THOMAS=20
L. FRIEDMAN

I was visiting Williams College a few days ago and heard a student speaker=
=20
there mention that at the end of the day, she had gone back to her dorm=20
room to study and to "do it in the dark."

Hey, I thought, I'm not a prude, but did she have to be so explicit =AD and=
=20
in public, in front of parents no less?

Fortunately, I quickly discovered that "doing it in the dark" is not some=20
new sexual escapade, but a new Williams energy-saving competition in honor=
=20
of Earth Day. Student dorms, classrooms and campus buildings are pitted=20
against one another to see who can save the most energy. Students are=20
encouraged to turn off lights every time they leave a room, to unplug=20
cellphone chargers when not in use, to take advantage of daylight to study=
=20
or use precise task lighting at night ("Do it in the dark!"), and to change=
=20
old light bulbs to compact fluorescents.

The Williams competition got me thinking. Why doesn't every college make it=
=20
a goal to become carbon-neutral =AD that is, reduce its net CO2 emissions to=
=20
zero? This should be a national movement. After all, today's students will=
=20
be profoundly affected by climate change, the coming energy wars and the=20
rising danger of petro-authoritarian states, such as Iran. Yet on most=20
campuses, the whole energy-climate question still seems to be a student=20
hobby, not a crusade.

C'mon kids, wake up and smell the CO2! Everybody =AD make your school do it=
=20
in the dark! Take over your administration building, occupy your university=
=20
president's office or storm in on the next meeting of your college's board=
=20
of trustees until they agree to make your school carbon-neutral. (And while=
=20
you're at it, ban gas-guzzling G.M. Hummers from your campus as well!)

It is not that hard. Start by measuring exactly how much energy your=20
university is consuming and how much CO2 it is emitting, from its heating=20
and cooling of buildings to its transport systems. The Greenhouse Gas=20
Protocol, which can be downloaded from=20
<http://www.ghgprotocol.org>www.ghgprotocol.org, offers an internationally=
=20
accepted way to measure greenhouse gas emissions.

Once you determine your university's total CO2 emissions, the next step,=20
suggests Glenn Prickett, a senior vice president at Conservation=20
International, should be to have "your own graduate students in science and=
=20
engineering develop their own comprehensive plan to reduce fossil fuel=20
consumption." They can turn to more efficient lighting, heating and=20
cooling; more hybrid vehicles; and better building design, including=20
renewable energy technologies like solar panels.

After a college reduces its carbon emissions as much as possible, it can=20
then develop a strategy for offsetting the greenhouses gases it is still=20
putting into the atmosphere. To become carbon-neutral, you need to finance=
=20
a project that will measurably reduce greenhouse gases, and it has to be a=
=20
project that would not have happened if your school had not paid for it.=20
That's how you get the credit.

You can pay to preserve rain forest land in the Amazon so trees there will=
=20
not be burned, a major source of greenhouse gases, or plant forests in=20
Africa that will absorb carbon, or sponsor a project to turn landfill gas=20
into electricity. (G.M. does that!) In a partnership with Conservation=20
International, the band Pearl Jam offset all the emissions from its last=20
tour by paying to help communities preserve rain forest land in Madagascar.=
=20
(That also helps reduce poverty and protect endangered wildlife.)

"Our offices are carbon-neutral," said Jonathan Lash, president of the=20
World Resources Institute, which is ready to advise any campus on how to=20
proceed: call (202) 729-7600. "We worked through a broker and identified a=
=20
school in Portland that needed to buy a new heating system because the old=
=20
one was very inefficient and created a lot of greenhouse gas." The=20
institute helped pay for the new system, the school saved money and reduced=
=20
its emissions, and W.R.I. got the offset for its own emissions.

Al Gore eloquently argues that our parents' generation, the Greatest=20
Generation, turned back the black tide of fascism. They fought the war and=
=20
built the institutions that preserved peace and freedom for a lot of people=
=20
on this planet. Today's young people, Mr. Gore argues, have a parallel=20
task. Yes, he means you college students.

You need to become what the writer Dan Pink calls "the Greenest=20
Generation," and build the institutions, alliances and programs that will=20
turn back the black tide of climate change and petro-authoritarianism,=20
which, if unchecked, will surely poison your world and your future as much=
=20
as fascism once threatened to do to your parents' world and future.

This is your challenge. Who will rise to it?

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