Quite! And there are other angles. Sometimes the ideas are basically bad, and any running of logic an numbers can prove it before it gets that far, and the well-intentioned enthusiasts can loose their shirts and those of their venture capitalists on them, or outright swindlers can promote the idea to their ultimate benefit by sucking up fat paychecks while they suck the company dry, leaving the VC's holding a leaky bag. The same thing can happen to good ideas, thus discrediting them and depriving society of their benefits because the credibility of the idea has been sullied by incompetence, flim-flammery, or both. This sort of thing was rampant just before the dot-com bubble burst. If one smells gas, light no candles. Chrysothamnus nauseosus was gonna fix the rubber problem during WW II too. Somehow, I doubt that a Chicago-sized area would be big enough, and then there's the issue of which ecosystems would have to be wiped out, a la switchgrass and other magic bullets . . . It would be cheaper to just pay off the suckers rather than to lose both their take and the big bucks they have to "invest" to make the fraud look good.

In Nature, there ain't no free lunch, period. Show me the arithmetic, please.

I have no comment on the merits of this particular proposal, but no wonder you had trouble fact-checking it. A little skepticism never hurt anybody but the egocentric and the pickpockets. Let us pray that the enthusiasm is warranted--and that there's a warranty.

WT


----- Original Message ----- From: "Wirt Atmar" <[EMAIL PROTECTED]>
To: <[email protected]>
Sent: Thursday, June 19, 2008 8:42 AM
Subject: Re: [ECOLOG-L] Bacteria make oil?


Melissa asks:

This sounds interesting, but I'm having trouble fact-checking it. Who knows
about it?

 http://www.timesonline.co.uk/tol/news/environment/article4133668.ece

Here's a slightly more technical article from a year ago that appeared in
Technology Review, an engineering periodical published by MIT:


http://www.technologyreview.com/read_article.aspx?ch=specialsections&sc=biofuels&id=19128&a=

Regardless of the increased prestige of the magazine, you need to be aware of the standard pattern inherent to commercial research. It is simply the nature of commercial innovation that far more projects fail than succeed, and that there
is a phase in development where the product under discussion can only be
described as "vaporware," a really cool idea, but nothing that you could plug
into your computer or your gas tank for years yet.

The "vaporware" phase however is a necessary step that occurs once sufficient development has occurred to achieve proof-of-concept, but where investors are now necessary to be attracted. It's at this stage that articles such as these begin to appear in technical and public publications, but whether the discussed product ever actually comes to fruition depends on a great host of things all working well, in essentially the right order. But the most important question
that will asked at every stage of development will be: Can this process be
ultimately profitable? If the answer appears to be no, it will be abandoned, regardless of how much investment has been put into up to this point, or how
much "good" it appears that it might do.

Wirt Atmar

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