Wayne, and Forum:

I will try to express what prompted my reply.  

Wayne, although your initial post does explicitly state that "these comments 
are not about the content of those sites, nor are they about the email itself; 
it merely reminded me of the issue" it still drew attention to that site, for 
me, and caused me to wonder why this site would remind you of your concern 
about the ambiguity of the term "sustainability."  I assume that the answer to 
my own question is that they either had a definition that was ambiguous, or 
that it reminded you that others have definitions that are ambiguous.  But now 
I remember that you said you didn't go to the site, so I guess just the name of 
the site or somebody that said something about the site in some post reminded 
you that you were concerned that some people have differing/ambiguous 
definitions. 

Unfortunately for me, your initiating the discussion with this website as the 
prompter caused me to respond with the newly-prompted vision of that website 
and their goals/ideas in my consciousness.  It would have been easier and more 
likely that I would have responded without that thought in my head if you had 
posted your question to the list un-connected/not-in-reply-to someone else's 
post advertising their pro-sustainability resource.  Unfortunately, you cannot 
"unring a bell."  This association is what prompted me to write in a way that 
must have come across as "implying" that you thought sustainability resource 
websites might be bad things if they had a definition that was not precisely 
identical with everyone else's.

I never wrote anything that said or should have implied "that clarity of 
definition equals "technical jargon.""  What I wrote was that when "a few 
specialists in a very restricted academic or technical field ever use a 
particular term, it remains very precisely defined, and we laypeople probably 
end up referring to it as their jargon."  And that when more people start using 
the concepts and terms "that they will inevitably come to mean more things to 
more people and, understandably, lose those nice, precise definitions and moves 
from technical jargon to everyday verbiage."  I never said or implied that 
technical jargon was "bad" only that it is usually more precise because it is 
used by fewer people to mean something much more constrained.

I think it is highly unlikely that my definition, or those definitions of any 
poster to this forum, will become the globally popularized, or even 
forum-popularized definitions.  If that is your goal, I would suggest and 
support advocating the definition of an agency that has already defined it, if 
that definition met with a majority (or consensus - wow!) vote of the forum.  
According to the USEPA's website, "the most widely quoted definition 
internationally is the 'Brundtland
definition' of the 1987 Report of the World Commission on Environment
and Development – that sustainability meansUSEPA's definition of sustainability 
is: 'meeting the needs of the present without compromising the ability of 
future generations to meet their own needs.'"  Now, this is a very squishy 
definition, but I would bet my next paycheck that it would 
Venn-diagram-encompass 90% of other people's definitions.  When you start 
getting more precise - nonrenewable resources, renewability timeframes, etc. - 
that's when you start losing other people's definitions, generating different 
definitions, which is what you're concerned about.

I'm concerned, too, about the greenwashing of the sustainability movement.  It 
makes me cringe when I see commercials for "green" Hummers and turflawn that 
takes _less_ watering, when I personally think we should be biking and walking 
more, and planting native species that require _no_ watering.  But I also 
believe that we should be focusing on finding commonality, embodied by the 
squishy, encompassing, "vague" definition above.  Then, rather than focusing on 
a very precise definition, any action or product could be analyzed 
holistically:  "does this action/product compromise future generations' ability 
to meet their own needs?"

Wayne, it feels to me that what you are frustrated with is advertising, and 
marketing, and capitalism, and people whose personal agendas and biases are 
either what they are pushing, or may be overlaid over top of honest 
environmental concerns.  It bothers me, too, but I don't think we're going to 
gain much ground by asking thousands of people on our list serv to offer their 
own definitions; I don't see how that will help you, or others, "separate the 
wheat from the chaff."  Yeah, a single definition would be helpful, but my 
years in grad school trying to work with a mere 4 lab colleages and my advisor 
to come up with a consensual definition of "habitat" led me to understand that 
unambiguous definitions are helpful but not always possible.

Thanks for the discussion, and good luck in your search.

Greenly,
Marcus

"A thing is right when it tends to preserve the integrity, stability and beauty 
of the biotic community. It is wrong when it tends otherwise." -- Aldo Leopold 



Marcus Ricci, M.S. 

1301 Monroe Avenue
Charleston, IL  61920
email: spotted_blue<at>hotmail.com



> Date: Tue, 21 Jul 2009 22:56:27 -0700
> From: landr...@cox.net
> Subject: Re: [ECOLOG-L] Education vs Indoctrination  Can sustainability be 
> sustained?  Re: [ECOLOG-L] Managing the social aspects of ecosystem 
> management - LfS portal update
> To: ECOLOG-L@LISTSERV.UMD.EDU
> 
> Marcus and Forum:
> 
> I'm having a bit of trouble, as I always do, with implications. It seems to 
> me that Ricci's questions/implications are "answered" in my initial post, 
> but I will make a stab at trying to interpret him as well as I can. I hope 
> he will correct any misinterpretations.
> 
> Because sustainability is an "important matter," it seems to me important 
> that the term is clear and unambiguous rather than muddy and ambiguous. As 
> Aney has pointed out, there are a number of "definitions" that are 
> different, ambiguous. It would seem useful to me that the definitions of 
> Ricci, Aney, and others would be given careful consideration by the 
> subscribers of this forum, and the clearest definitions be popularized. If 
> ambiguous "definitions" are popularized, the "important matter" could be 
> reduced to, for example, a greenwashing slogan used to humbug others into 
> believing, for example, that a destructive activity that results in a trend 
> toward the increasing degradation of "the" resource or any other resource is 
> "sustainable."
> 
> I have no idea what I said that led Ricci to believe that I was implying 
> that "production of a resource and communication mechanism such as this 
> website [is] a bad thing?  Or a non-useful thing?" I hope he will clear that 
> up for me.
> 
> I am also baffled by the implication that clarity of definition equals 
> "technical jargon." I am asking for clarification precisely because I have 
> seen the term used as a smokescreen, snow-job, and sales pitch for actions, 
> products, studies, etc. that don't seem to meet the definition that Ricci 
> and others cite. What I am trying to find out is how to separate the wheat 
> from the chaff. I don't understand how a proliferation, of "mainstream" 
> definitions that run counter to the valid one, can be "honest." Honest usage 
> is not a problem; fraudulent usage is, and the distinction between the two 
> will help keep those who "honestly feel" they are doing the right thing 
> recognized when they are being humbugged.
> 
> As to the implications about the site that just reminded  me to ask the 
> question (it has been around for a while), I made it quite clear in the 
> original post that it had nothing to do with the post about the site or the 
> site itself.
> 
> Marcus, it will be a big help if you cite the part of my post that prompted 
> your comment; that will help me make better connections between what you are 
> referring to and what I wrote.
> 
> WT
> 
> PS: I regret the following error in the original post: ". . . how the terms 
> is defined . . .." The singular, "term" is correct.
> 
> 
> ----- Original Message ----- 
> From: "Marcus Ricci" <spotted_b...@hotmail.com>
> To: <ECOLOG-L@LISTSERV.UMD.EDU>
> Sent: Tuesday, July 21, 2009 8:20 PM
> Subject: Re: [ECOLOG-L] Education vs Indoctrination Can sustainability be 
> sustained? Re: [ECOLOG-L] Managing the social aspects of ecosystem 
> management - LfS portal update
> 
> 
> > Wayne, I will first answer your questions, and then ask you why you are
> > asking them.
> >
> > Sustainability IS an important matter, and a crucial one.  If we are not
> > living in a sustainable manner, however you define it, we will eventually
> > deplete our resources and be left in a very bad state.   But what do you
> > hope to gain by asking the list-members to "define the term as precisely 
> > as possible"?  You will more than likely get several tens of answers, 
> > probably all differing from each other either minutely or substantially.  
> > Yes, this
> > may indicate that the term has become more than what it used to mean - for
> > me, it means "consuming less than is produced, and not resulting in the 
> > net depletion of non-renewable constituent resources" - but does that make 
> > the
> > production of a resource and communication mechanism such as this website 
> > a bad thing?  Or a non-useful thing?
> >
> > Yes, I think it's possible that "sustainability" has become a much more
> > frequently-used term by the general populace and, as such, is likely to 
> > get used by people to reflect _their_ particular definition of what they 
> > believe sustainability means.  If only a few specialists in a very 
> > restricted
> > academic or technical field ever use a particular term, it remains very
> > precisely defined, and we laypeople probably end up referring to it as 
> > their jargon.  As a term becomes more mainstream and used by many millions 
> > of
> > people, who work in many different fields and also apply the term to 
> > aspects
> > of their non-professional life, I believe that it will inevitably come to
> > mean more things to more people and, understandably, loses those nice,
> > precise definitions and moves from technical jargon to everyday verbiage.
> >
> > Like "conservative."  Or "ecological."
> >
> > I also believe that, even if a term becomes harder to pin down, it is
> > important for people to use it, if it embodies what they honestly feel
> > reflects what they are trying to get across to people.  They should, 
> > though, be prepared and willing to clarify what they are referring to and 
> > how they
> > are using the term, just as different fields explain how they are using
> > "variable," or "significant," or "adaptable."  Don't be scared of using a
> > term just because it has gotten some fuzzy edges.
> >
> > And, for Pete's sake, don't be afraid of working together with the people
> > that use the term the way you do AND with the people who use it 
> > differently. I took a quick look at the "Learning for Sustainability" 
> > website and it
> > looks like it has some pretty good resources.  It may have a little more
> > social science than what many folks are comfortable with, especially when
> > compared to quantitative, economically-precise "cost of ecological 
> > services" discussions, but it may be very useful to others interested in 
> > working 
> > with _people and society_.
> >
> > Greenly (oops...),
> > Marcus
> >

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