A great angle on the story could be the "Unsung Hero" or "Lead by Example" type of Biologist. Who sacrifices convenience and rejects the products of greenwashing by: riding her bicycle to work instead of buying a hybrid automobile, composts his organic waste with a worm factory in his classroom, she does research in local ecosystems instead of flying to foreign lands, he wears organic cotton and hemp clothing instead of clothing made from reduced fossil fuels, she promotes local alternatives to those that shop at national chains, etc etc. Basically, those Biologists who aren't just walking the green-washed path of "less bad" but actually sacrifice time and money to reduce their carbon and nitrogen footprints to a righteously small tread.
Adam Herbert [email protected] African Leadership Academy Guateng, South Africa
