Natural Areas Association
Job Description
_____________________________________________________________________


Position:               Communications and Outreach Coordinator
Status:         Part-time, 20 hours per week
Reports to:     Executive Director
Location:       Southwestern Pennsylvania
Salary Range:   Dependent on experience

Purpose of Position

The Natural Areas Association (NAA) seeks to strengthen and grow the 
organization’s 
education and outreach programs, and is hiring a part-time Communications and 
Outreach 
Coordinator.

The Communications and Outreach Coordinator will further the mission and 
strategic plan of 
the NAA through the development and production of compelling outreach materials 
that 
present a unified organizational message, for print, online and through 
traditional and social 
media outlets. The Coordinator will ensure that all the organization’s 
communications are 
dynamic, engaging and professional.   

Responsibilities:

The responsibilities of the Communications and Outreach Coordinator include, 
but are not 
limited to the following:

•       Taking a leadership role in implementing strategic programs and 
initiatives designed to 
improve NAA’s public visibility and the public’s understanding and support of 
NAA’s mission 
through consistent messaging and branding across all communications materials
•       Developing an improved communications plan with well-defined 
communications 
strategies using a variety of communications tools
•       Working under the direction of the Executive Director and 
Communications Committee 
of the Board of Directors to implement the strategies identified in the 
communications plan to 
reach its goals
•       Overseeing the development of a new and updated organization website.  
Writing and 
editing content for the web. Managing and maintaining NAA’s website and 
Facebook page as 
well as maintaining a strong online presence through other social media 
outlets. Working with 
appropriate staff, board members and consultants to develop online content and 
keep these 
communications tools regularly updated
•       Proposing and developing new communications vehicles based on our 
members’ needs
•       Drafting, editing copy and overseeing production/distribution of some 
of NAA’s 
publications including the Natural Area News (newsletter), published three to 
four times per 
year); an annual report and other materials for specific programs in 
coordination with 
appropriate staff and board members
•       Drafting and sending regular organization email blasts as directed
•       Taking a leadership role in creating new and enhanced outreach 
programming for NAA’s 
members and partners
•       Developing and administering a regularly scheduled land stewardship 
webinar series
•       Working with partners to create on-the-ground workshop opportunities 
for members
•       Overseeing the development and production of all NAA outreach materials
•       Assisting with the creation of NAA’s outreach presentations
•       Ensuring that NAA has appropriate images for all publication and 
outreach efforts. Work 
with Conference organizers to develop a “photo-volunteer” team
•       Maintain and expand NAA’s visual resources library
•       Drafting feature articles and press releases as needed
•       Willing to take on assignments as needed to help NAA meet its goals

Qualifications:

•       Creative, enthusiastic, friendly personality who enjoys working with 
people; willingness 
to collaborate as a team with a wide variety of participants, including staff, 
board, volunteers, 
contractors and interns
•       Systematic, results-oriented person who thrives in an innovative, 
tactical  environment
•       Bachelor’s degree in communications, graphic design or environmental 
science, natural 
resource science, or other applicable field; advanced degree a plus. Prior 
experience and 
training may be substituted, if applicable
•       3-5 years prior communications, outreach (including media), public 
relations and 
marketing experience preferred. Graphic design experience a plus
•       A proven track record of website and social media development and 
management. 
HTML and other web programming skills, as well as familiarity with WordPress, 
and/or Drupal 
a big plus
•       Must have outstanding writing, editing, marketing, and verbal skills
•       A proficiency in the Microsoft Office Suite, Publisher and email 
marketing software such 
as Mail Chimp
•       Willingness to stay up to date with technology and enhance skills 
through professional 
development and training 
•       Must be highly organized and able to manage multiple projects 
simultaneously, establish 
priorities and meet project deadlines
•       A self-starter, with a desire to learn and keep current with media 
trends, including social 
media and technology 
•       Willingness to work beyond conventional office hours as required
•       Willingness to travel to the Natural Areas Conference each year, as 
well as one – two 
other meetings of staff and/or board in various locations across the country
•       Willingness and discipline to work from home and/or office
•       A commitment to, and basic understanding of, natural areas conservation 
and NAA’s 
mission, vision and values

Physical Demands: 

Normal office duties as performed at a desk (may require long periods of 
sitting and computer 
typing). Ability to carry equipment up to 20lbs. Outdoor work generally 
involves visits to 
properties and the ability to walk on properties that may or may not have 
developed trail 
systems and occasionally consist of steep terrain.  Driving to sites may 
require the use of 
personal vehicle.

Work Environment: 

Approximately 95+% indoor office work and less than 5% outdoors. Office work is 
primarily 
sitting at a desk with a computer or in meetings. Most travel is outside of PA 
for meetings, 
conferences, and trainings.

The above statements are intended to describe the general nature and level of 
work being 
performed by people assigned to this position. They are not to be construed as 
an exhaustive 
list of all responsibilities, duties, and skills required. All personnel may be 
required to perform 
duties outside of their normal responsibilities from time to time, as needed.

Salary and Benefits:

Salary is dependent on experience.  Schedule can be flexible with mutual 
agreement of 
supervisor, There is no health insurance or retirement plan with this position.

The Natural Areas Association is an equal opportunity employer and will not 
discriminate 
because of race, creed, color, national origin, sex, sexual orientation, age, 
disability, or 
marital status.


To Apply:

Applications are due September 20, 2015, but will be reviewed as received. 
E-mail to Lisa 
Smith, [email protected]. Please include a cover letter, current resume 
or CV and a list 
of three references.

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