The Overspent American (book review)

I am becoming sensitive to the word "American" in titles
of books.  The overconsumption problem is bigger than
America and a global focus might be more useful.  Still,
authors write about where they live and this book is
about America.

What this book does well is document attitudes
on spending with statistics and give a factual
presentation.  It points out that the perception
of "necessities" is expanding and things like
phones and Televisions are now considered necessary.

As our definition of what is a "necessity" grows our
optimism about having a good life shrinks.  I think
this is important.  The more we expand our definition
of necessity the less happy we will be.

The book goes on showing how saving is a good indicator
of overall satisfaction and the number of hours spent
watching TV directly impacts saving levels.

Putting all this together says:  Advertising expands
our definition of what's an essential and this makes
us dissatisfied.  To be happy and wealthy turn off
the TV and advertising.

The book looks at this from different viewpoints and
keeps coming up with the same conclusion.  In the
back of the book is a list of references and a few
addresses:

 TV-Free          http://www.essential.orgorgs/tvfa
 Co-op            http://www.coopamerica.org
 Media Foundation http://www.adbusters.org

I think most of these orginizations now have web pages
but did not look them up.  Here are email addresses:

 Unplug                [EMAIL PROTECTED]
 Consume study         [EMAIL PROTECTED]
 American dream        [EMAIL PROTECTED]
 New Road Map          [EMAIL PROTECTED]
 
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Jeff Owens ([EMAIL PROTECTED])  Zone 7, http://www.teleport.com/~kowens
 Underground house, solar energy, reduced consumption, no TV

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