Coercion by: Douglas Rushkoff pub: 1999 This is yet another book pointing out how the media is manipulating people. From an ecology standpoint it is mostly advertising and consumption that are of interest, but this book also goes into other areas. Some ideas found in the book: Advertising and marketing is a science that has gone too far. It now does more harm than good. The solution to the false claims of consumption is to listen to our dissatisfaction. For advertising to work it must not provide lasting satisfaction. A satisfied person will not seek the latest status symbol or the newest model car. Thus, advertising today sells false hopes and images that keep the customer dissatisfied (seeking satisfaction). The book has a few interesting quotes but more opinion than fact. I would skip it and explore the mounds of other books now appearing on this topic. jeff
