Most ads now adays are served by efficient third parties such as google.
You can block the most ads for the least effort
by building and maintaining a list of ad servers and putting them in nojs.
I have google ads on my websites, and at the risk of reducing my revenue,
all you have to do is

nojs googlesyndication.com

By the way, my revenue has been decreasing,
so maybe ad blockers are working better and better.
It's all cat&mouse, isn't it.

This one doesn't block ads but sure speeds up websites.

nojs = google-analytics.com

Also
nojs = pubads.g.doubleclick.net
nojs = www.adfusion.com
nojs = bannerads.zwire.com
nojs = images.zwire.com
nojs = partner.googleadservices.com
nojs = media.fastclick.net
nojs = advertising.com

And many many more.
Maintaining this database might be part of what you hire
your ad blocking company to do.

Karl Dahlke
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