Hi !
I want to make perceptual mapping/multidimensional scaling - for marketing
research.
Please help me, about :
1. Quisioner format
2. Raw data - how to obtain these data from responden ?
3. Disimiliarity matrix - how to obtain these with SPSS procedure ?
4. Recomended site for perceptual mapping
If any, please sent a sample data - via email
Many thanks
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