Dear all
I have seen articles in marketing and organization behavior journal
using a likert scale to test a hypothesis by applying it as a metric scale
(run regression as a dependent variable). In addition, some statistical
books are presented a likert scale as an ordinal scale while a few books are
represented it as an interval scale. Could anyone help me to make clear of
it so we can use a likert scale with the right analysis tools?
Any response will be highly appreciated.
Regards,
Boonlert W.
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