In article <[EMAIL PROTECTED]>,
  [EMAIL PROTECTED] (Arthur J Kendall) wrote:

> We are currently looking at how quantitative risk assessment is used.
=
> Doses can be in micrograms, morbidity can be in rates per hundred
thousand =
> exposed, mortality in 10 million exposed, and so forth.  In this
context, =
> we are looking for citations, suggestions, URL's, etc. that address
the =
> issue of presenting to a LAY audience how to grasp the meaning of
large =
> and small numbers, e.g., 3E9, 1.4E-9, billions, millions, billionths,
and =
> millionths.  The numerate community can be asked to recall how to deal
=
> with these numbers, but we will be addressing a lay audience and want
to =
> give them some help.

Your library may have copies of John Alan Paulos's books.  His
collections of short articles often deal with presenting common-sense
interpretations of mortality rates and large & small numbers.  Try:

Innumeracy
Beyond numeracy
A Mathematician reads the newspaper

--
Eugene D. Gallagher
ECOS, UMASS/Boston


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