HOLISTICOPIA Newsletter, April 2002
By: Tim Johnson -- e-mail: [EMAIL PROTECTED]
website:  http://www.holisticopia.com/

CONTENTS:

QUOTE
MISSION STATEMENT
SUBSCRIBE/UNSUBSCRIBE
WELCOME TO NEW SUBSCRIBERS
OVERVIEW
SECTION 1: THE HOLISTIC WORLD DIRECTORY
SECTION 2. BOOKS CDs VIDEOS
SECTION 3. THE HERBAGE DATABASE - ONLINE EDITION & CD ROM
SECTION 4. THE LINK EXCHANGE

QUOTE:
�People deal too much with the negative, with what is wrong... 
Why not try and see positive things, to just touch those things and make them bloom?�
~Thich Nhat Hanh

MISSION STATEMENT:
To share information, tools and technology for global change -- focusing on both 
ancient and recently-developed holistic disciplines and methods of preventing 
illnesses before they can manifest.

SUBSCRIBE/UNSUBSCRIBE
If you are not interested in this kind of material, just unsubscribe. If you are 
interested, and this newsletter is being forwarded to you, please subscribe. If you 
know others who are looking for this type of knowledge, please forward to them and 
include my contact information. A big "thank you"to everyone who forwards this 
newsletter.

WELCOME TO NEW SUBSCRIBERS
Welcome and thank you for joining us. If you are not a subscriber and would like to 
be, please click here and send the blank email to me at [EMAIL PROTECTED] 
with "Subscribe" in the subject line.

OVERVIEW
Holisticopia is a website with several vast databases of holistic information. It is 
currently divided into four main sections.

SECTION 1: THE HOLISTIC WORLD DIRECTORY
This is a geographically-based database of holistic businesses and destinations 
worldwide, classified by continent, country, state or province, city, and category. 
The initial inspiration came from the great deal of world traveling I have done over 
the years, and the guide books I would use on those trips often gave very little 
specialized holistic information but instead focused on general travel information. I 
was living in San Francisco, California, where it is very easy to maintain a 
�holistic� lifestyle - but I found that upon arrival at a new destination I would 
sometimes fall out of my usual holistic bubble and end up eating less healthy, and 
living less healthy, because I did not know where to go. So I started gathering 
information, from a wide variety of online sources, about businesses and destinations 
worldwide, and breaking them down in a database. Because of the vast scope of this 
project (it contains over 280,000 listings), sometimes I would include information!
 a!
bout places that cannot really be construed as strictly �holistic� but still would be 
of interest to a traveler in a new place, for sightseeing purposes perhaps - or just 
to get a better understanding of what makes that particular place unique, or even 
particular areas to avoid because of certain dangers. I also included as much local 
history, maps, and news as I could, and this database is now also useful as a general 
information source for any given place on the planet - so when you read the daily 
headlines about news in some far-off land, you can use this database to get background 
information on that place, as well as news coverage generated from the place itself. 
But mostly - I focused on categories that would be of interest to the 
holistically-interested traveler, creating many thousand local directories. I found it 
easiest to find information about the United States, and I especially focused on 
California, because that is where I live. 

Some of the categories I included in this database are:

Acupressure, Acupuncture, Addiction And Recovery, Alexander Technique, Alternative 
Clinics, Alternative Clinics, Alternative Scene, Amazon, Ambience, Ancestral Homeland, 
Ancient Structures, Animism, Aquatic Physical Therapy, Archeology, Architecture, 
Aromatherapy, Art Museums, Artesania Stalls, Artesian Wells, etc.

I guess I figured that while I was in there, gathering information, I might as well 
gather as much about as many topics as possible. I used be gainfully employed as a 
data miner for a variety of organizations, most notably - banks. Banks have a lot of 
data. So I utilized the esoteric data mining techniques I myself developed over many 
years of trial and error to apply to this task of mapping world places - specifically, 
Holistic places - whatever that means to you. I was a data miner and web developer 
during the San Francisco dot.com boom years, and used to make a pretty good living as 
a contractor. So between contracts, I would go on extended trips - including one 
half-year round-the-world soujourn, several tours of Europe, a few trips to Mexico and 
South and Central America. I usually used the Lonely Planet guidebooks. But are not 
really geared toward my demographic anymore, as I am getting older, and more 
interested in specific things. You can only see so many museums, an!
d !
tourist ghettoes, and the same sight that everyone else is sightseeing. So I created 
this database of the World, which is now online, and quite wonderful. Also - 
eventually I got tired of full-time computer work, so I would work part-time as a 
massage therapist. I did this for several years, working on many hundreds of clients. 
I KNOW that the world needs a good massage.

Over the last couple months, I added the capability for people to add their own 
listings to this database - following a similar model to how Google.com handles their 
advertising. You can now add your own general listing, so that people can find you 
when looking for whatever modality you might practice, wherever you might be 
geographically situated. Also - if you want to stand out amongst the crowd - I also 
offer �preferred listings�, which appear at the top of the pages. Regular listings can 
now be placed for $15 for one year, while preferred listings go for $55. At the 
moment, holisticopia.com receives on the average about 1000 unique visitors a day, 
though I expect that will go up, as I have finished the initial development and have 
more time to get the site listed in all the usual places. Promotion is a long a 
labourious process in and of itself. So far most of the traffic to this site is from 
word-of-mouth, and from searches on Google.com.

SECTION 2. BOOKS CDs VIDEOS
This is another fairly large database - of books, CDs, and Videos, which I thought 
would be of interest to the holistically-inclined. There are some 25,000 titles listed 
- with most of the links going directly to Amazon.com. I have recently, within the 
past couple weeks, opened up this directory so that authors and publishers can add 
their own listings - and I am offering this service free of charge. So please add as 
many as you like! I would like to see this grow into a great online library.

SECTION 3. THE HERBAGE DATABASE - ONLINE EDITION & CD ROM
This is a very large database about herbs, where they grow, what their names are, and 
how they have been used by indigenous people throughout the world. This database was 
collected over a ten-year period. At first, it included the plant properties mentioned 
in various books, which yielded information about some 800 species. Later, information 
 was gathered that was already digitized and stored in several online databases. This 
made it possible to expand the scope to 28,659 species, and in doing so, to yield a 
clearer picture about each individual species. In late 1998, the print version was 
published - the CRC Ethnobotany Desk Reference. This may be the largest-scope materia 
medicae ever. To obtain the same information about any species listed, you would have 
to thumb through hundreds of herbal guides, ethnobotanical manuals, and regional field 
guides. Sources for this index include the three largest U.S. Government ethnobotany 
databases, the U.S. National Park Service NPFlo!
ra!
 plant inventory lists, and 18 leading works on the subject. The arrangement of this 
material will be of interest to those all over the world who study plants and their 
uses: botanists, ethnobotanists, entheobotanists, pharmacists, forensic investigators, 
and the traditional healers of thousands of diverse cultures.

Here is one review of the CRC Ethnobotany Desk Reference:

�An excellent encyclopedic database of the reported ethno-pharmacological and 
medicinal applications of a vast array of medicinal plants. Medical and dental problem 
organization provided in index, with the listing of the common and taxonomical names 
for plants, reported medical/dental applications within purported cultural and 
regional environments. No plant drawings or pictures available for cross reference but 
this publication remains an excellent �one text� reference for a rapid review of known 
world wide medicinal plants.�

-Dr Michael Colvard, Univ. IL. at Chicago

The book version was purchased primarily by University libraries, including:

The University of Montana Libraries, UCLA Biomed Library, Oxford College of Emory 
University, University of Otago New Zealand, Washington University, University of 
Nevada Las Vegas, University of New South Wales Australia, University of Tennessee, 
MIT, Univerity of Alberta Canada, Millikin University, Kent State, University of 
Maine, Smith College, CSU Hayward, University of New Mexico, Universit�t Wien, 
University of California Berkeley, Harvard Univerity, etc.

But I never really intended to have this be a print work - a book. For many years 
(since 1992) I have maintained a website - herbweb.com - which contained an abridged 
version of the database. More recently, I have learned enough about new web 
development technology, specifically the Linux - Apache - MySQL - PHP (LAMP) 
architecture - which is low-cost way to put a large database like this on the World 
Wide Web, to be able to finally publish the entire database online for the first time, 
which is an event that occurred last month. And I was pleased, and rather surprised, 
at the new image searching capabilities now offered by Google.com, so that each 
species listing has a link into a Google image search, which produces many lovely 
photographs of each species.

But there are still limitations - each query result produces a list of sometimes many 
hundreds of plants, and the web is sometimes slow - especially when many people are 
using the database simultaneously. The only way to really �get into� the data, as I 
have had the unique experience of doing over the years, is to have it on your own 
personal computer. So to make this possible, I have recently released it on a CD ROM, 
in the original Microsoft Excel for Windows spreadsheet. Herbage v1.0 can be ordered 
online from Holisticopia, for $199.95. There is a link to the order form at the bottom 
of every page in the herb section.

SECTION 4. THE LINK EXCHANGE
This is a brand new section, with very few listings as of yet. If you are a webmaster 
with a website of your own, I invite you add a link to Holisticopia.com, and in 
exchange, I will add a link to your website. I do not charge any money for this. The 
purpose of a link exchange is to bring both of our websites higher in various 
search-engine rankings. On Google, for example, a website with a lot of links to it 
comes up higher on a search. So if you search Google for �holistic directory� 
currently, you will not find Holisticopia - because not enough people have added links 
to it, as of yet - because it is relatively new. If you search for herbweb.com - the 
site I began in 1992 - it comes up high in the rankings because many thousands of 
websites now have links to it.

I welcome any suggestions you might have as to how I might best apply myself now that 
this colossal undertaking is finally nearing its fruition.

Much love and blessings,
Tim Johnson
Santa Cruz, California
April 8, 2002

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There is no paid advertising in the newsletter
==============================================================
Copyright (c) 2002, Tim Johnson.  It would be my pleasure to have you reproduce, copy 
or distribute the Holisticopia Newsletter in full or in part.  Just be sure to include 
the copyright and my contact information,
below.

Tim Johnson
Researcher, Author, Herbalist, Massage Therapist, Web Developer
[EMAIL PROTECTED]

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