--- David Heiser <[EMAIL PROTECTED]> wrote: I found the answer to my own question: One would subtract/add 4 to the -3/+3 scaling, NOT based on whether the statement was positively or negatively worded, but because the Likert-type scale had (for example) Extremely Unlikely as -3 and Extremely Likely as +3 for one statement; but as +3 and -3 in another part of the questionnaire. This converts them so they are all headed in the same direction.
As far as your comment about the holy water (I like that!), does the following clarify? "..assume that, on the basis of a great deal of prior experience in encoding, the terms 'extremely,' 'quite,' and 'slightly as linguistic quantifiers have been associated with more or less equal degrees of intensity.." (Osgood, et. al. 1957, p. 29) Or, am I off base? DW > > > "Dianne Worth" <[EMAIL PROTECTED]> wrote in > message = > news:[EMAIL PROTECTED] > Can anyone tell me why one would convert a > semantic differential scale = > of -3 to +3 by adding +4 to a positively worded > statement and -4 to a = > negatively worded statement? The model is multiple > regression. > Thanks, DW > = > -------------------------------------------------------------------------= > ---------------------------------------------- > Wow!! > I didn't know you could take nominal data, > sprinkle a little holy = > water (from your supervising professor's closet) and > lo and behold it = > becomes ratio data that can be analyzed by > regression analysis. If that = > is the case, there is no limit to ones imagination > on the use of or on = > the extension of the original data. > > DAHeiser > > > -------------------------------------------------------------------------= > ----- > Do you Yahoo!? > SBC Yahoo! DSL - Now only $29.95 per month! > ------=_NextPart_000_0010_01C339B6.C1797720 > Content-Type: text/html; > charset="iso-8859-1" > Content-Transfer-Encoding: quoted-printable > > <!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 > Transitional//EN"> > <HTML><HEAD> > <META http-equiv=3DContent-Type > content=3D"text/html; = > charset=3Diso-8859-1"> > <META content=3D"MSHTML 6.00.2800.1170" > name=3DGENERATOR> > <STYLE></STYLE> > </HEAD> > <BODY bgColor=3D#ffffff> > <DIV><FONT face=3DArial size=3D2></FONT> </DIV> > <BLOCKQUOTE=20 > style=3D"PADDING-RIGHT: 0px; PADDING-LEFT: 5px; > MARGIN-LEFT: 5px; = > BORDER-LEFT: #000000 2px solid; MARGIN-RIGHT: 0px"> > <DIV>"Dianne Worth" <<A=20 > > href=3D"mailto:[EMAIL PROTECTED]">[EMAIL PROTECTED]</A>> > = > wrote in=20 > message <A=20 > = > href=3D"news:[EMAIL PROTECTED]">news:2003= > [EMAIL PROTECTED]</A>...</DIV> > <DIV>Can anyone tell me why one would convert a > semantic differential = > scale of=20 > -3 to +3 by adding +4 to a positively worded > statement and -4 to a = > negatively=20 > worded statement? The model is multiple > regression.</DIV> > <DIV>Thanks, DW</DIV> > = > <DIV>--------------------------------------------------------------------= > ---------------------------------------------------</DIV> > <DIV>Wow!!</DIV> > <DIV>I didn't know you could take nominal data, > sprinkle a little holy = > water=20 > (from your supervising professor's closet) and lo > and behold it = > becomes ratio=20 > data that can be analyzed by regression analysis. > If that is the case, = > there=20 > is no limit to ones imagination on the use of or > on the extension of = > the=20 > original data.</DIV> > <DIV> </DIV> > <DIV><FONT face=3DArial > size=3D2>DAHeiser</FONT></DIV> > <P> > <HR SIZE=3D1> > Do you Yahoo!?<BR><A=20 > = > href=3D"http://pa.yahoo.com/*http://rd.yahoo.com/evt=3D1207/*http://promo= > .yahoo.com/sbc/">SBC=20 > Yahoo! DSL</A> - Now only $29.95 per > month!</BLOCKQUOTE></BODY></HTML> > > ------=_NextPart_000_0010_01C339B6.C1797720-- > > . > . > ================================================================= > Instructions for joining and leaving this list, > remarks about the > problem of INAPPROPRIATE MESSAGES, and archives are > available at: > . http://jse.stat.ncsu.edu/ > . > ================================================================= __________________________________ Do you Yahoo!? SBC Yahoo! DSL - Now only $29.95 per month! http://sbc.yahoo.com . . ================================================================= Instructions for joining and leaving this list, remarks about the problem of INAPPROPRIATE MESSAGES, and archives are available at: . http://jse.stat.ncsu.edu/ . =================================================================
