Hi! I need to draw perceptual maps, showing features of brands as vectors and brands themselves as dots in proximity to those vectors. Even though I understand the concept, and can interpret maps, I can not figure out how to make one. One of ideas that struck me was to do factor analyses, and show brand features on a scatter diagram where x- and y-axis would represent factors and coordinats would be corelations, but that leaves me with problem of placing brands as dots (factor scores are of course out of question). Any comments, suggestion or ideas, no matter how wild, are more than welcome. Thanks in advance!
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