I think some of the folks who are calling for gigawatt amplifiers (ok, full 
legal limit...) are losing focus on one key fact:  Elecraft has prospered by 
making products that SOME hams want that NOBODY else makes. The K3 is a perfect 
example: an exquisite transceiver, quite arguably the best available at any 
price if you're not a fan of big boxes with big buttons. It's portable, can be 
expanded incrementally with modules to meet any operator's specific needs, and 
it's 'way up in the upper right hand corner of the value scatter graph (price 
on one axis, performance on the other).

So, what could Elecraft bring to the 2KW amplifier market that would (a) 
differentiate it from the others and (b)stay within the general confines of the 
K3 "style", which means compact, efficient, modular expandability, and 
(probably) fit within the K3 form factor.

You cannot build a 2KW amplifier that meets those criteria. Modular? Yes; you 
could make the power supply and an auto-tuner modular add-ons. Efficient? Yes. 
Compact? No.  K3 form factor?  Not a chance. For example, the Alpha 2KW 
amplifier measures 17.5w x 78.5h x 19.75d.  It weighs well over 50 lbs. It 
costs $5000.  There is no way to build a large-output amp that will fit within 
the K3 form factor. the physical size of components needed to handle that power 
makes it impossible. 

So, some on this list essentially are asking Elecraft to step outside its 
well-defined and highly successful approach to the market and build a "me too" 
legal limit amplifier that Elecraft could not meaningfully distinguish from the 
competition, except for the nameplate. Amplifiers are not that complex, 
compared to the K3. That lack of complexity is exactly why this is not a market 
in which Elecraft could compete successfully. There's no way to meaningfully 
differentiate its 2KW amp from others, except for the nameplate. Yes, they 
would "include" their superb customer support as a product feature. But I don't 
think they could bring enough differentiation from the Alpha, Tokyo Hygain, and 
other high end amplifiers already on the market to break into that market at a 
volume that would support design and production costs.

The folks in Aptos DO understand the market. They are listening, and watching 
this dialogue. We can keep that process productive by not asking Elecraft to 
come out with a product that breaks the laws of physics. It's a small company, 
with limited design resources. Let's all encourage them to focus on new 
products that realistically fit within the Elecraft market niche.

my 3 cents worth (inflation, you know...)

Lew K6LMP






On Sep 9, 2010, at 10:33 PM, Wes Stewart wrote:

> Right, 500W is hardly worthwhile. Make it at least 2KW PEP.  Got to make up 
> for the tuner and coax losses and to live on RTTY.
> 
> --- On Thu, 9/9/10, Greg <[email protected]> wrote:
> 
>> Free market feedback...bring back the
>> 1500 watt amp!  73 de Greg-N4CC
> 
> 
> 
> 
> 
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