Actually, Cookie, if you read Steve Jobs' biography, you will find he's 
quite adamant about Apple's core competency.  It is *their* hardware, 
*their* software, the integration between the two, and, most 
importantly, the whole end-user experience using and interacting with 
that hardware and software.

73,

--Ian

Ian Kahn, KM4IK
Roswell, GA
[email protected]
K3 #281, P3 #688


On 2/25/2012 1:27 PM, WILLIS COOKE wrote:
> Apple's core competency is its Operating System, not its hardware.  The 
> I-Phone did not stray.  In Elecraft we are fortunate to deal with a company 
> with principles that understand their niche very well.  It is a rare mind set 
> that allows them to accept suggestions that improve their product while 
> receiving even more suggestions that would lead them astray.  My observation 
> is that Wayne and Eric are excellent at separating the two and providing the 
> right products without discouraging the brainstorming.  
>   
> Willis 'Cookie' Cooke
> K5EWJ&  Trustee N5BPS, USS Cavalla, USS Stewart
>
>
> ________________________________
>   From: David Gilbert<[email protected]>
> To: [email protected]
> Sent: Saturday, February 25, 2012 11:24 AM
> Subject: Re: [Elecraft] Key Down Amps
>
>
> The chips in cellphones that provide the major functions aren't made by
> the cellphone manufacturers, and in fact some rather small outfits
> around the world are able to make cellphones because of that.  It's kind
> of foolish to compare the tremendous resources (design, marketing,
> global subcontractor base, economies of scale, global market channels,
> etc) that Apple already had at their disposal and the HUGE available
> market for cellphones with the situation Elecraft is in.
>
> There have been far more companies who self-destructed because they
> didn't understand their core competencies and strayed too far outside it
> than those who successfully branched out into multiple other markets.
>
> Dave  AB7E
>
>
>
> On 2/25/2012 8:06 AM, Rick Prather wrote:
>> Sounds like advice you could have given Steve Jobs just before Apple came 
>> out with the iPhone.
>>
>> :-)
>>
>> Rick
>> K6LE
>>
>> On 2/25/2012, at 12:13 , Oliver Dröse<[email protected]>   wrote:
>>
>>> I am sure Dave meant the monitor/display itself, Eric. ;-))
>>>
>>> @all:
>>> And it would *not* make sense for Elecraft to get into those markets, too.
>>> Already saturated, low margins, etc. A small company like Elecraft should
>>> always stick to what they do best (aka core business) ... in this case it's
>>> wonderful amateur radio equipment. ;-))
>>>
>>> Vy 73, Olli - DH8BQA
>>> http://www.dh8bqa.de/
>>>
>>>
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