Or in plain English . . .

You charge as much as you can and still sell your product.
You charge as little as you can and still stay in business.

73,

Kent  K9ZTV



On 8/16/2012 11:42 PM, someone wrote:
> It is MBA 101. You price products to cost or to market. When you are an 
> Elecraft you keep raising prices and track contribution to the bottom line.  
> As long as contribution is positive you have price elasticity .  And prices 
> go up further.  Forget the cost
>
>
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