Let's throw some numbers in, just for S&G: I pay $200 for 2 weeks of togetherness with a K4. Another $100 for 2-way shipping.
I'm out $300 if I decide not to keep the rig. No one's going to go for this unless they're already thinking seriously of buying the thing. If they only like it marginally, they realize they now have a $300 dud to send back or (more likely) they realize that they're already 85 or 90% of the way (financially) toward ownership. And...Elecraft only has 10 K4's slotted for this program. They'll prolly sell 8 or 9 of them and can continue to rent, or eventually sell as used (at 90% retail) the remaining two. They're ahead either way. To top it off, they benefit from the social media buzz created by those 90% who like, decide to keep and rave about the rig online. A few may even name their firstborns Wayne and/or Eric. It's a win-win for all involved. Few people who use/own one are dissatisfied with an E rig. This would potentially increase the number of people within that pool. John AE5X https://ae5x.blogspot.com >The real problem with rental returns ("B Stock") is that is can >no longer be sold as new resulting in a loss of value that is >often more than the rental proceeds. ______________________________________________________________ Elecraft mailing list Home: http://mailman.qth.net/mailman/listinfo/elecraft Help: http://mailman.qth.net/mmfaq.htm Post: mailto:[email protected] This list hosted by: http://www.qsl.net Please help support this email list: http://www.qsl.net/donate.html Message delivered to [email protected]
