Much as I want to like the little company that could, Elecraft folks need to
recognize that despite their existing rabidly pro customer base, they are
now reaching another type of customer with the advanced K3. This new
customer will be much less forgiving than the folks of the QRP and toy rigs
niche who are clearly predisposed to love anything Elecraft.
Me, I am a new type customer, not interested in QRP (I'm too old), back
packing (same), and tiny rigs (same agn). I assemble to save money, not
much for the fun. I like operating, not tinkering. I purchase based on
outstanding specs, not other marketing ploys.
Message then to Elecraft, provided free here altho a marketing consultant
would cost plenty, is to wake up to their new added customer base and
understand that forgiveness in
timely notices of shipment
advance manual availability
clear specs on rig (that are stated in the same terms as good ole Sherwood
and that do not have the > or the < mark)
and clear info on the full range of products, such as the Heil K2
mic/headphones,
can be expected to be met with only a polite patience that can be exhausted
soon.
It is a new and exciting ...and challenging.... day for Elecraft. They have
entered the big leagues and clearly challenge ICOM and Yaesu (and ORION).
Marketing info will need to measure up too.
PS... keep my order for a K3 active, please..... 73
Charles Harpole, HS0ZCW
[EMAIL PROTECTED]
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