Ted Stern wrote:
http://www.nytimes.com/2011/11/08/science/voters-experience-stress-on-election-day-study-finds.html
I remember hearing about other studies showing that making difficult
decisions "uses up" the energy and neurotransmitters required for will
power.
So to bring this back on topic, I think we should be looking for
methods that make voting decisions easier for the voter, because it
will lead to better, less stressful decisions.
The question then is "what is easier?". Myself, I find ranking easier
than rating because I don't have to care about anchoring the ratings
properly (i.e. what does a 10 *mean* in comparison to a 0? Does Stalin
get a 0? Does Satan get a 0, and if both are on the ballot, does Stalin
still get a 0, or does he get a 1 for being better than Satan?).
However, I've heard that others think that rating is easier and more
intuitive than ranking.
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