But what about older people? Do they know an app is? I don't think so...

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https://bugs.launchpad.net/bugs/917467

Title:
  Consistently use "App" instead of "Application" or "Program"

Status in elementary OS:
  New
Status in elementary Website:
  New
Status in WingPanel:
  New

Bug description:
  Right now, most of the documentation and discussion has been using the
  term "app" for end-user-facing programs. It's become a well-know and
  -used term in the broader markets (iOS apps, Android apps, Mac apps,
  apps for your TV, apps on your game consoles, etc.) and is probably
  going to be more-commonly-used, at least from my experience here in
  the US, than "Programs" or "Applications."

  However, we're still seeing a few places where we have "application"
  or "program." Most notably: the button in WingPanel. It's also
  inconsistent in a few places across the site or in documentation.

  To keep consistency and to prevent us from having three different
  terms for the same thing, we should use "app" everywhere.

  If there are compelling arguments to the contrary, I'm willing to
  listen to them, but I'm pretty set on this at this point. ;)

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