[O] Orgmode markups inside LaTeX fragments

[Truong Nghiem]

Is there any way to turn on orgmode markups inside LaTeX fragments for
export?  For example, when I write
    \mycommand{*Bold text*}
in an org file and export it to LaTeX, I would like to have
    \mycommand{\textbf{Bold text}}
Currently it is exported as-is (verbatim):
    \mycommand{*Bold text*}

Thanks.
--
Truong Nghiem