Hello, I've installed a smart quotes module in org-export.el (new exporter). It is off by default. You can turn it on globally with `org-export-with-smart-quotes' variable, or locally with:
#+OPTIONS: ':t For now it includes quotes for de, en, es and fr languages only. If you want to help completing it, you can improve `org-export-smart-quotes-alist' defconst. Also, it isn't perfect (which smart quote module is?) so, in the long run, it may be required to tweak `org-export-smart-quotes-regexps' defconst. Regards, -- Nicolas Goaziou