Hi Mike,

I urge you to read section 2 of the Blue Guide which can be downloaded at the 
below web address:

http://ec.europa.eu/DocsRoom/documents/18027 

 

Regarding your specific question …

> For the purpose of products manufactured outside of 

> the EU, is "put on the market" equivalent to being 

> physically brought into the EU?

Blue Guide section 2.3 states “A product is placed on the market when it is 
made available for the first time on the Union market.”

Therefore, the “made available” definition is important as well, so I will cite 
in my answer some sections from that definition as well. Besides, the RED 
directive requires that “radio equipment” comply with the directive both when 
made available (RED article 6) and put into service (RED article 7).

 

1.  Mere entry of a product into the EU territory does not automatically 
trigger “make available” or “put into service” definitions.  

Blue Guide section 2.2 states “Supplying a product is only considered as making 
available on the Union market, when the product is intended for end use on the 
Union market.”  For example, a server product can enter for a 
value-added-reseller (VAR) or value-added-distributor (VAD) to install it into 
a rack along with disk arrays and Ethernet switches to create an integrated 
solution that might be intended for sale to end-user customers outside of 
Europe.  The mere entry of the server into Europe does not trigger a CE mark 
requirement.  Of course, it would be important that the shipping documentation 
make the intended use clear to answer questions and avoid delays through 
customs.

 

2.  A product is “made available” when supplied for distribution, consumption 
or use within the European Union market. This is true even if donated free of 
charge.  In fact, it is true even if the product is merely loaned but product 
ownership is not transferred to the end user.

Blue Guide section 2.2 states: “A product is made available on the market when 
supplied for distribution, consumption or use on the Union market in the course 
of a commercial activity, whether in return for payment or free of charge.”

Also, section 2.2 states: “Thus, a transfer of a product is considered to have 
taken place, for instance, in the circumstances of sale, loan, hire, leasing 
and gift. Transfer of ownership implies that the product is intended to be 
placed at the disposal of another legal or natural person.”

 

3.  The trigger of “made available” and “placed on the market” can occur even 
before the product physically reaches the market territory – triggered by the 
advertizing campaigns, etc.

Blue Guide section 2.2 states: “Such supply includes any offer for 
distribution, consumption or use on the Union market which could result in 
actual supply (e.g. an invitation to purchase, advertising campaigns).”

Also, section 2.3 states: “Products offered for sale online by sellers based 
outside the EU are considered to be placed on the Union market if sales are 
specifically targeted at EU consumers or other end-users.”

 

4.  One may not create a huge stock-pile of products within a warehouse in 
Europe before a standard’s implementation deadline (like RED on 12 June 2017) 
and then trickle sales to end user European customers after the deadline.

Blue Guide section 2.5 states: “Putting into service takes place at the moment 
of first use within the Union by the end user for the purposes for which it was 
intended.”  This occurs when the product (per serial number) is placed in 
possession of the end user customer and the customer actually puts the product 
into service.  On the date that the product is put into service and use, the 
product must meet the European Union rules in effect on that date.

 

Hope this helps.

Monrad

DISCLAIMER:  Everything written in my email are my own opinions and are not 
necessarily those of any company for which I work.

From: Mike Sherman ----- Original Message ----- [mailto:[email protected]] 
Sent: Thursday, February 02, 2017 9:17 PM
To: [email protected]
Subject: [PSES] RED and "putting on the market"

 

It is my understanding that products that are not RED compliant but are RTTE 
compliant can be "put on the market" through June 12, 2017.

 

For the purpose of products manufactured outside of the EU, is "put on the 
market" equivalent to being physically brought into the EU?

 

I'm asking this because it is evident that a number of the harmonized standards 
necessary for conformity assessment to the RED will not be published by June 
13, 2017, and Notified Bodies might not be able to handle the surge of that 
alternate path, so one obvious tactic for existing products would be to stock 
up RTTE compliant products within the EU until the RED requirements as detailed 
in the harmonized standards become more clear.

 

Mike Sherman

Graco Inc.

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