My opinion is that the problem isn't companies that don't follow the current 
regulations. It's because some companies know how to use the current 
regulations all too well. Some companies operate as electronic storefronts for 
many of the products found through their site. The host company is not the 
seller and host company may not even carry the products in their fulfillment 
centers. The supplier ships directly to the customer. The host companies have 
structured their operations to make sure that they are not the manufacturer, 
importer or distributor.

The analogy may be a real estate company that leases out an empty store. If the 
company that leases the store sells noncompliant products, and then that 
retailer shuts down and disappears in the middle of the night, regulatory 
authorities aren't going to go after the property owner that just leased out 
the building.

The difference is that many of the electronic storefronts have their own name 
on the site. If you aren't paying attention, it can be very hard for you, as a 
consumer, to determine if you are purchasing through the company who's name you 
see or a third-party renting the electronic storefront space. A consumer who 
buys a product, and then has a problem, doesn't even know who to go to for 
support. We have a strange situation where the electronic real-estate company, 
the company hosting the electronic storefront, puts their name on that 
storefront. It is that name that consumers see as the seller.

The intent of the change is to place more responsibility on the company that 
display's their name on the electronic storefront. In my opinion, if you want 
to run an electronic storefront, and you want the sellers to be responsible, 
you need to make it clear to consumers that, when they purchase a product, they 
are leaving your site and going to a site for the third-party seller.

My opinion is that the change is an attempt to close loopholes that are 
commonly exploited. For many companies that follow the rules and follow best 
practices, there will be some extra work. For companies that exploit the 
loopholes, there will be a lot of new work. For consumers, there is the 
potential for a significantly improved situation.

This is only what I think is trying to be done. It is my opinion and not the 
opinion of the European Commission. I fully recognize that the EC cannot 
control the law of unintended consequences. By trying to close some loopholes, 
new issues may be created. Creative companies may still find ways around the 
new rules. I'm not arguing that the changes will make things better, and I know 
that there is a chance that it could make things worse. I'm only explaining 
what I think was the intent.

Ted Eckert
Microsoft Corporation

The opinions expressed are my own and do not necessarily reflect those of my 
employer or the European Commission.

From: Kunde, Brian <[email protected]>
Sent: Thursday, February 14, 2019 12:29 PM
To: [email protected]
Subject: Re: [PSES] New EU enforcement regulations touches on all? product 
regulations/directives.

I've never understood why some people think that the solution to people not 
following the rules can be solved by creating more rules.  Studies have shown 
the the vast majority of non-compliances are lack of understanding low risk 
rules and not anything that would really hurt someone.  They put out 100 page 
Directives followed up by 1000 page Guides to explain the 100 page Directives 
and still people do not know what is required for Compliance.  Manufacturers 
have no direct interface with the rules makers. We cannot ask questions or ask 
for clarifications so we know how to do the little things correctly.  Then we 
and our products are judged by third party inspectors who wildly interpret the 
requirements to serve their interests and the manufacturer has no other action 
than to bow to their self proclaimed authority.

One of the documents uses the tirm "interlocutor", which was a new one on me, 
so I looked it up.  "a man in the middle of the line in a minstrel show who 
questions the end men and acts as leader."  Sounds like the Three-Stooges to 
me.  Yuck Yuck.

Last Friday I got an email from Amazon Web Services offering me a job as a 
"Senior Hardware Compliacne Manager".  Now it all makes sense.

Smile people.  Retirement is not that far off.

The Other Brian

From: Lauren Crane [mailto:[email protected]]
Sent: Thursday, February 14, 2019 2:10 PM
To: [email protected]<mailto:[email protected]>
Subject: Re: [PSES] New EU enforcement regulations touches on all? product 
regulations/directives.

Yes, John, it looks like a new type of economic actor is defined to account for 
Amazon type companies, but it also constrains everyone else.

One of the interesting points is a requirement to indicated the REA 
(responsible economic actor) on the product (or in documents etc...). The REA 
has to be an EU person (real or legal).

I'm still digesting it, but given a 2 year transition time frame, confusions of 
what to do with it in the EU are going to nicely get tangled with Brexit 
impacts.

I see a lot of interesting tangles and confusions down the line.

Regards,
-Lauren

From: John Woodgate <[email protected]<mailto:[email protected]>>
Sent: Thursday, February 14, 2019 12:13 PM
To: TEH EHS Crane, Lauren 
<[email protected]<mailto:[email protected]>>; 
[email protected]<mailto:[email protected]>
Subject: Re: [PSES] New EU enforcement regulations touches on all? product 
regulations/directives.


It looks like a move to regulate Amazon and similar sources. At present, in the 
UK at least, there is little surveillance of goods ordered in small quantities 
by members of the public, with the exception of medication and some medical 
products.

Best wishes

John Woodgate OOO-Own Opinions Only

J M Woodgate and Associates 
www.woodjohn.uk<https://nam06.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.woodjohn.uk&data=02%7C01%7Cted.eckert%40microsoft.com%7C96d9b0859a9a43ce286c08d692bb1c63%7C72f988bf86f141af91ab2d7cd011db47%7C1%7C0%7C636857729679801576&sdata=2Sjc1yG2vAOLgOO8jdEXyingigJJnX1V8ub4IbrfDnM%3D&reserved=0>

Rayleigh, Essex UK
On 2019-02-14 17:42, Lauren Crane wrote:
Hello Compliance Friends,

Just stumbled across this while reviewing various newsletters in my in-box. 
Seems like it might impose some significant changes in EU compliance 
management. Haven't found an OJ printed version yet. Attached are news release 
and the text linked in the release.

'Hatched dragon' is an internal joke.

Regards,

Lauren Crane
Tokyo Electron

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