Brian —
I call this “private labeling.”
The EU and presumably the customer want a match between the company name on the 
product and company name on the declaration, hence the expectation that they be 
the same.
The Blue Guide often has additional detailed guidance on things like this.
Mike Sherman
Graco Inc.

Sent from XFINITY Connect Mobile App



------ Original Message ------

From: Brian Kunde
To: [email protected]
Sent: August 15, 2019 at 3:43 PM
Subject: [PSES] Branding Products and EU Decision 768 NLF

I'm not a Marketing person, so I do not know the official term for it, but 
there is a method of doing business where one company buy/sells a product made 
by another company marked with the brand name and trademark of the marketing 
company.I've always called this "Branding", but like I said it may officially 
be called something else.Here is the situation in more detail:

Company-A designs and manufactures a great Electronic Widget and will produce 
the Widget in your company's color (Company-B), your company's name on the 
manual,and with your company's name and trademark on the front of the 
Widget.Company-A's name and address is on the Nameplate Label on the back of 
the Widget. Company-A handles everything including the Conformity Assessment, 
Generating the EU-DoC, Applying the CE marking, audits, inspections, etc.. All 
you have to do is market and sell it.

Here is the Problem:According to the EU Decision 768 document also known as the 
New Legislative Format, paragraph 26,

"Any economic operator that either places a product on themarket under his own 
name or trademark ....should be considered to be
themanufacturerand should assume the obligations of the manufacturer."

Company-B accepts the responsibility and liability of the Widget but there are 
many tasks called out that the "Manufacturer" must do that Company-B cannot do, 
such as the conformity assessment.

Paragraph 21 states,

"The manufacturer, having detailed knowledge of the designand production 
process, is best placed to carry out the
complete conformity assessment procedure. Conformity
assessment should therefore remain the obligation of the
manufacturer alone."

Company-B can be responsible for the conformity assessment, but they cannot 
carry out the procedure because they do not possess the required detailed 
knowledge of the design or production process.

A customer purchasing the Widget from Company-B asked for a copy of the EU-DoC. 
The customer would not accept the EU-DoC because it was generated by 
Company-A.The customer insisted that Company-B generates the EU-DoC because per 
the NLF, Company-B is the "Manufacturer" and so all documentation should be in 
the letterhead of Company-B.Does Company-B have the credentials necessary to 
generate the DoC?

Must the DoC be in the letterhead of Company-B or should the customer accept 
the DoC generated by Company-A?

Thanks to all.

The Other Brian









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