In a similar situation, a friend had a company for several years that
'sold' Asterisk (a Linux based PBX phone system).

The users understood how to use and do some user configuration of the
software,  but my friends company
made money by selling consulting services and the hardware (phones and
server and other misc equipment).
Some customers didn't understand why it cost so much since the
software is 'free'.

Basically the only way to make money with open source I have found is to

1) sell support (any number of contract and support companies from IBM
& Dell to the thousands of 1 & 2 person shops world wide)
2) sell hardware (Digium)
3) sell value added product (Red Hat)
4) use it as a tool (as end-user) to make/sell other stuff (locally
Tractor Supply is a RedHat shop that sells farm and garden supplies
and equipment through a retail network and online)

In parrens above are some samples or $$ makers using that model.  Like
in (4) above, there are many examples on this list.

Making money from OSS is hard.  But then again, making $$ anyway always is.

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