The comment from our friend in India, I would have to say, would not have relevance in western media. In North America certainly, media campaigns regarding women's issues have to make them relevant to the mainstream. The approach suggested below is a stereotype in my view. The questions to be answered in a media campaign would be - what does violence against women cost society? How could awareness of the problems and zero tolerance lessen the strain on correctional and social services? How does violence against women affect their participation in the economy, how does it affect children in their performance at school, what does it cost the health system etc. These are not issues of justice but they are "safe" from a media point of view. The point is that media may resist a message that is presented as "marginal", but they sell more copies/attract more viewers-listeners if a message can be tailored to interest as broad a constituency as possible. Media operate in the business world and their goal is not to espouse causes but to make money. They espouse causes that have broad relevance and attract broad public interest. Media campaigns that lose sight of this will be disappointing.
Marie Stamp Canadian diplomat ***End-violence is sponsored by UNIFEM and receives generous support from ICAP*** To post a message, send it to: <[EMAIL PROTECTED]> To subscribe or unsubscribe, send a message to: <[EMAIL PROTECTED]>. In the 1st line of the message type: subscribe end-violence OR type: unsubscribe end-violence Archives of previous End-violence messages can be found at: http://www.edc.org/GLG/end-violence/hypermail/
