Ten typographic mistakes everyone makes
<http://www.recedinghairline.co.uk/files/category-tutorials.html>
 Grammar nazis are so last century. Welcome, friends, to the brave new world
of the typography nazi. Below are ten mistakes that everyone makes, an
explanation of why each is wrong, and details on how to fix them. At least,
you'll see how to fix them on the Mac; under Windows, you'll need to dig
through tables of Alt characters. Have fun. (If you decide it's time to be
more accurate with your type on the Mac, get PopChar.)

Such typographic faux pas are not as potentially dangerous as grammatical
fuckups – there's little chance that using a period instead of an interpunct
will obscure or confuse your meaning – but they are nevertheless wrong, at
least for the time being. The large-type heading for each section contains
an example of a typographic mistake; if you can see what's wrong in each one
before reading the explanation below, give yourself a pat on the back. Then
examine your life priorities.

One last disclaimer before we get started: by 'mistakes everyone makes', I
include my lazy-assed self and *exclude* you if you're a professional
typographer. Or just someone who care about the little things in this amoral
pit of a world…

"What's wrong?"
OK, an easy one to start. Yup, those aren't proper quote marks; they should
be 'sixty-six and ninety-nine' quotes. The mistake happens because
typewriters, pushed for space, decided to have only one neutral quote on the
keyboard, not dedicated opening and closing quotes, and the convention
stuck.
THE FIX: alt-[ and alt-shift-[ for double quotes; alt-] and alt-shift-] for
singles.

New in iWork '08!
Of course, now we have word processors that do smart quotes for us
automatically, everything's cushty, right? Wrong. If you type the above
sentence in Word or any other modern app, it will think that because you
type the first 'apostrophe' in a sentence, you want an opening, 'six-style'
single quote. Instead you actually want a 'nine-style', closing apostrophe,
so you have to enter it manually – or type two and go back and delete the
first – so that the sentence reads New in iWork '08!
THE FIX: As above.

I am 5' 10" tall
So those 'straight' quotes aren't for proper quotes, but they represent feet
and inches, right? Wrong. They're not actually for anything. Feet and inches
should be represented by primes, which look a bit like straight quotes
tilted slightly to the right. If your browser supports the characters, the
above statement should read: I am 5′ 10″ tall.
THE FIX: Sorry, but this is a bugger to fix. If you're in InDesign or
QuarkXPress, use the glyphs palette. Otherwise, OS X's Character Palette –
check the International pane of System Preferences – is your only salvation.

10.5″ x 9.4″ x 4.5″
You fix one problem, and another one just bloody well comes along. So,
hurrah for getting the primes right, but using a lowercase X for the 'by'
character is another lazy I-can-see-it-on-the-keyboard-so-I'll-just-type-it
thing. Correctly rendered, the above measurement should be 10.5″ × 9.4″ ×
4.5″, not 10.5″ x 9.4″ x 4.5″.
THE FIX: Again, a tricky one. You'll need to break out the character
palettes.

14º and overcast
This is a really subtle one, but that degrees symbol you see up there isn't
a degrees symbol at all. It's actually an O ordinal, used, inter al, in
Italian, Portuguese and Spanish to denote masculine gender.
THE FIX: alt-0 gives you the ordinal, while alt-shift-8 is a true degrees
symbol; alt-K is a ring above accent. *[thanks, silverpie!]*

Some - indeed most - use hyphens incorrectly
A hyphen – the kind of short dash you see above – should really only be used
when linking words such as ready-made. It shouldn't even be used
mathematically to represent a minus, as there's a dedicated character for
that, too *[thanks, Dash Nazi!]*. Most other uses mandate an en dash – as
here, for example – or when planning meetings from 1–2. Changing fashions
mean the the long dash—this one, called an em dash—is rarely seen, but where
it is, it's usual to render it without the spaces on either side or with
special hairline spaces instead.
THE FIX: alt-hyphen for an en dash, alt-shift-hyphen for the em.

Only £17.99!
Again, laziness and the democratisation of typesetting mean that we've lost
the use of the correct interpunct in prices. £17.99 should be correctly
rendered £17·99. After decimalisation in 1971, a period was only supposed to
be used if technical limitations meant that a middle dot couldn't be
printed.
THE FIX: shift-alt-9 types an interpunct *[thanks, Nic!]*

Nobody cares...
Quite probably. But what you see above is just three periods, not a true
ellipsis. Want a proper ellipsis? OK then… (In this font, three periods
looks like this, much more tightly packed...)
THE FIX: alt-; types a proper ellipsis.

These (honest!) are brackets
No, those are parentheses. Brackets [like these ones] are used to add in
information missing from a sentence you shouldn't change – such as a direct
quote – or to add information outside the voice of the original text. And
don't think you're smart using angle brackets to replace quotation marks
when writing French; <en français> is horribly wrong, and you should instead
use proper guillemets if you want to write «en français».
THE FIX: Just be aware of the difference, and don't call parentheses
brackets! *[Note that Lise makes a very good case for me being wrong in the
comments, but I'm not so sure. More research is needed...]*

3 1/2″ and 5 1/4″ disks are obsolete
Though complex fractions have to be created individually, most mainstream
fonts have the characters for a quarter, a half and three quarters. 3½″ and
5¼″ not only look better and are more accurate than the use of the forward
slash, but they're clearer too. 3 1/2 looks like 'three and one or two', and
you obviously need the space in there otherwise it becomes 31/2. In this age
of decimalisation, 3.5″ or 5.25″ are, of course, alternatives, but there are
some uses where a proper fraction is more sympathetic to the source or
context than a forced decimal.
THE FIX: You're going to need your character palettes again. You didn't just
tidy them away after the last time, did you?

Well, how did you score? Do you have your own typographic bugbears? Or am I
just an insufferable busybody who will hasten myself to an early grave,
getting my panties in a bunch about stuff that doesn't matter a damn? That's
what the comment box is for…


-- 
☼ I am a man of fixed and unbending principles, the first of which is
to be flexible at all times ☼

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