3 myths related to training and learning About time we smashed them!
  <http://tickledbylife.com/index.php?author=5> By *Shalu
Wasu<http://tickledbylife.com/index.php?author=5>
*, 26th August 2008
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[image: myths-about-learning-and-training1-300x200 3 myths related to
training and 
learning]<http://tickledbylife.com/site/wp-content/uploads/2008/08/myths-about-learning-and-training1.jpg>Myths
have a way of perpetuating themselves. There are quite a few related to
training and learning too. Everyone seems to believe in them. So much so
that they have become sacrosanct and no one even bothers to question them.

When I heard some for the first time, it was in the context of a training
program that I was myself going through. My first reaction was: 'Wow! That
sounds incredible.' In the enthusiasm of the collective wows that were
generated, I accepted the myths as truth.

But I soon realized I was not comfortable believing in them. Intuitively, I
knew they could not be true.

Now all these myths seemed to be backed up by solid research though. So I
wondered if I was being my usual arrogant self by questioning these supposed
universal 'truths'.

But I started my probe anyway and what I found really warmed my heart! These
were myths for sure, very similar to urban legends that get popularized
without any sound basis. Read on and join me in smashing them.

[image: myth-1-150x150 3 myths related to training and
learning]<http://tickledbylife.com/site/wp-content/uploads/2008/08/myth-1.jpg>You
remember 10% of what you read, 20% of what you hear, 30% of what you see and
90% of what you do.

This is a widely repeated statement by trainers all over the world. Maybe
you've been subjected to this statement at some time as well. I hope you
have not made it though. The round figures are easily remembered but
completely wrong.

The findings can be traced to one D.G. Treichler, an employee of Mobil Oil
Company, who put forth these figures in 1967.

However, the NTL Institute for Applied Behavioral Science has laid claim to
the figures, saying they are based on research in the early sixties and
bizarrely adding that 'we no longer have - nor can we find - the original
research that supports the numbers'.

Though, there are many arguments against these figures, one that is most
obvious is that all the percentages are perfectly round. What research into
human behaviour ever resulted in four different round numbers?

[image: myths-about-learning-2-150x150 3 myths related to training and
learning]<http://tickledbylife.com/site/wp-content/uploads/2008/08/myths-about-learning-2.jpg>In
communication, only 7% of the meaning is conveyed through the speaker's
words, 55% through his facial expressions and the rest 38% through tone of
voice.

I am sure you have come across this lulu too, especially if you have
attended communication or NLP programs. In one sweeping statement, words are
reduced to an insignificant role in the great game of communication.

Yet, when we think about this deeply, the fallacies start becoming obvious.
Is it really possible that if I get lost in Shanghai and ask a passer-by for
directions, I'll have to work out the correct route mostly from their facial
expressions and tone of voice, and not from the words they use?

The findings are attributed to research done by Mehrabian but, in reality,
they are just a distorted version of what Mehrabian himself has to say on
his website. He expresses the results of his research in the form of an
equation:

Total liking = 7% verbal liking + 38% vocal liking + 55% facial liking

He explains that "this and other equations regarding relative importance of
verbal and nonverbal messages were derived from experiments dealing with
communications of feelings and attitudes (i.e. like-dislike). Unless a
communicator is talking about their feelings or attitudes, these equations
are not applicable."

[image: myths-about-learning-3-150x150 3 myths related to training and
learning]<http://tickledbylife.com/site/wp-content/uploads/2008/08/myths-about-learning-3.jpg>We
use 10% of our brain (or anywhere from 1% to 15% depending upon where you
have read it).

This one is so popular, even Albert Einstein is usually roped in as one of
the endorsers! The media too has played a role in orchestrating this myth.
Many of us therefore look at it as given.

Scientists have tried for years to change this misconception. They have
clearly stated that there is no scientific evidence to suggest that we use
only 10% of our brains. In fact it is very hard to say what using just 10%
of your brain means.

It could mean that I could cut 90% of my brain and be just fine or that I
just use only one out of every ten nerve cells at any one time. Let's attack
this one with common sense.

First of all, it is obvious that the brain, like all other organs, has been
shaped by natural selection. Brain tissue is metabolically expensive both to
grow and to run.

It strains credulity to think that evolution would have permitted
squandering of resources on a scale necessary to build and maintain such a
massively underutilized organ.

Secondly, losing far less than 90 percent of the brain to accident or
disease has catastrophic consequences. Various medical tests reveal that
there does not seem to be any area of the brain that can be destroyed
without leaving the patient with some kind of functional deficit.

Likewise, electrical stimulation of points in the brain during neurosurgery
has failed so far to uncover any dormant areas where no percept, emotion or
movement is elicited by applying these tiny currents.

Having dug hard and deep, I find no evidence at all to support this myth.

The most powerful lure of the myth is probably the idea that we might
develop psychic abilities, or at least gain a leg up on the competition by
improving our memory or concentration.

All this is available for the asking, the ads say, if we just tapped into
our most incredible of organs, the brain. It is past time to put this myth
to rest, although if it has survived at least a century so far, it will
surely live on into the new millennium.

The next time you are subjected to this one, just ask the speaker politely
"Oh? What part don't you use?"

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