Hi Elham and Lil,

I believe that advertising is very important. If a good product is launched,
better than others, in its category, and there is no advertising, no one
will come to know about it and it will stay unsold.

It is true that excess advertising is not appropriate. There are a lot of
good products in the market, but only big brands and multi national
companies have huge funds for marketing and advertising (like Coca Cola and
Pepsi). These companies spend a fraction of their earnings on the product,
and spend most of it in advertising.

When a company spends so much on the advertising itself, it is easily
understood what quality the product will have.

a nice day to you all
briana

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