dear teachers

you will be getting a message from whatsapp that facebook will get
information about your whatsapp messages. this is to help facebook to use
your whatsapp information to show advertisements on facebook

since this violates our privacy and allows facebook to use our personal
data, you could protect your privacy by not ticking (checking) this
question when asked by whatsapp.

see article from Hindu below

http://www.thehindu.com/sci-tech/technology/internet/whatsapp-to-share-your-phone-number-with-facebook/article9031887.ece

WhatsApp users could soon start seeing more targeted ads on Facebook.

Global messaging service WhatsApp says it will start sharing the phone
numbers of its users with Facebook, its parent company. That means WhatsApp
users could soon start seeing more targeted ads on Facebook although not on
the messaging service itself.

The move is a subtle but significant shift for WhatsApp, which has long
promised to safeguard the privacy of more than 1 billion users around the
world. WhatsApp is giving users a limited time to opt out of sharing their
information with Facebook, although they must take the extra step of
unchecking a box to do so. It also says Facebook won’t post phone numbers
online or give them out to anyone.

But the giant social network has been looking for ways to make money from
WhatsApp since it bought the service two years ago, in an eye-popping deal
ultimately worth $21.8 billion. At the same time, Facebook has pledged not
to interfere with a longstanding promise by WhatsApp’s co-founders to
respect users’ privacy and keep ads off its messaging platform.

WhatsApp on Thursday offered a glimpse of its plans for turning on the
money spigot, releasing new documents that describe the company’s privacy
policy and the terms of service that users must agree to follow. The
documents are the first revision of those policies since 2012, before
Facebook acquired WhatsApp.

One change follows through on previous hints by WhatsApp executives, who
have said they’re exploring ways for businesses to communicate with
customers on WhatsApp. That could include using WhatsApp to provide
receipts, confirm a reservation or update the status of a delivery.

Companies could also send marketing offers or messages about sales to
individual customers, according to the new documents, which note that users
will be able to control or block such messages. WhatsApp says it will
continue to bar traditional display ads from its service.

“We do not want you to have a spammy experience,” the company tells users
in a summary of the new policies.

Another change is potentially more controversial- WhatsApp says it will
begin “coordinating” accounts with Facebook by sharing WhatsApp users’
mobile phone numbers and device information, such as the type of operating
system and other smartphone characteristics. The company says Facebook will
employ the phone number internally to better identify WhatsApp users on
Facebook, so it can recommend friends or show targeted advertising.

The ads would come through a Facebook programme called “Custom Audiences,”
which lets a business upload lists of customers and phone numbers or other
contact information the business has collected from warranty cards or other
sources. Facebook matches the list to users with the same information and
shows them ads. Facebook says it doesn’t give out users’ information to
advertisers.

WhatsApp phone numbers are valuable to Facebook. While the social network
already has many phone numbers, it doesn’t require users to provide them,
and doesn’t always have the most current number for everyone on Facebook.
But anyone on WhatsApp must provide a current phone number because that’s
how WhatsApp knows where to deliver messages.

The coordination of accounts may draw fire from privacy advocates. WhatsApp
has long promised not to employ user data for advertising. Its acquisition
by Facebook two years ago sparked complaints from activists who worried the
new owner would start mining WhatsApp accounts. Though both companies
pledged WhatsApp would operate separately from its parent, the Federal
Trade Commission warned them publicly, in a 2014 letter, against changing
how they employ WhatsApp user data without users’ consent.

WhatsApp says current users have up to 30 days to accept the new policy
terms or stop using the service. Once they accept, they have 30 more days
to opt out of sharing with Facebook.

Privacy groups have praised WhatsApp for building powerful encryption into
its services, making it impossible for the company or anyone else to read
users’ messages. WhatsApp promises that encryption will remain, so neither
WhatsApp nor Facebook would be able to use message content for advertising
purposes.



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