I noticed the same thing and also thought the "luxery touch" really enticed
me to want to buy it! makes me kinda think someone got bored
I was looking at my copy of the brochure and I noticed something funny. The
brochure contains blurbs about the lenses and usually points out distinct
features of various lenses. I guess they ran out of things to say about the
75-300/4-5.6 III USM (which I own):
"The front part of the zoom ring now sports a silver ring for a luxury touch."
Makes you want to run to a camera store and buy the lens, doesn't it?
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