I'm not sure if it was intended by Canon, but one effect of making their big glass
white is that, when you see a bunch of photographers with black lenses, you can be
pretty sure that they are shooting Nikon (there may be a chance they are shooting
Minolta, Pentax, or Canon FD, but most likely they are shooting Nikon. Therefore if
people see a bunch of white lenses, (there is a great picture I saw of a tennis
tournament where you can see dozens of photographers in the pit, all with white
lenses) they'll think Canon is the most popular, but if they see a bunch of black
lenses, they'll think Nikon is more popular.
A couple of months ago, I went to an event in downtown Phoenix, with concerts and
parades, etc. Every photographer with big glass had black lenses.
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