This sounds to be quite interesting issue to discuss.
I'm a member on several Canon-related lists (such as Fred Miranda's one
and Rob Galbraith Forums) and recently came upon certain topic that
thrilled me. The issue is related to ETTL flash metering people tend to
lament about a lot. Though it was originally related to digital bodies
(mostly 1D and 1Ds), but since certain popular film bodies are also
featured by that (such as EOS-3 I'm using) I thought it may be related
to these also.
It is known that ETTL is heavily biased on active AF point producing
precise flash exposure for particular piece of the subject that is
covered by tiny AF point (out of 45 of 1V/EOS-3 and their digital
siblings).
So far I was mostly impressed by the precision of the ETTL flash
exposures, especailly for fill-flash that is usually recognized as the
most difficult for camera system, however, the case raised on Rob's
Forum may impact the reliability of ETTL in certain situations.
The issue is more related to shooting subjects featured by high
contrast sweep such as weddings (bride+ groom portrait, for instance).
In this case, I would aim the particular AF point on subject's eyes to
ensure proper flash exposure for the face, but then may end up with
severely overexposed bride's dress (that is usually shiny white) or
underexposed groom's black suit. In such case, more balanced (perhaps
more averaged) flash metering would be desired (aka, center-weighted
averaging). This way the are chances more contrast range will be
preserved in the image. 
Word of caution: I haven't yet tested this myself, so just passing the
info.

The cure for this potential problem would be to configure CF 4
(available on EOS-3/1V/1D and 1Ds) to define the * button for AF while
AE is still triggered by release. Then, once AF is achieved and
confirmed, releasing this button just prior to releasing the shutter
would force ETTL to measure over entire 45 sensors AF field producing
some kind of averaging over the entire area. This is supposedly to take
into account the wide spread pf contrast over the image and is expected
to produce more balanced flash exposure preserving more or less overall
image contrast range.

I would be glad to hear user opinions about this issue, especially
those who shoot weddings or similar events with either EOS-3, 1V
coupled to 550EX.

Regards, Alex

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