The article below from NYTimes.com 
has been sent to you by [EMAIL PROTECTED]


Given Comcast's new marketting propaganda, I wonder how hard it would be to get 
one of these setups.  I also wonder offhandedly how long it will take to see 
them get cracked, but I am sure I won't have to wait long for the answer to 
that.  ;p

[EMAIL PROTECTED]


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State of the Art: Streamlined Cable TV in a Card

December 30, 2004
 By DAVID POGUE 



 

WHAT if I told you about a new product that could improve
your TV picture, eliminate one of your remote controls,
simplify your home-theater setup and save you money every
month? 

And then what if I told you that your local distributor
wished, in its heart of hearts, that nobody even knew about
it? 

The brilliant invention really exists. It's the CableCard,
a small metal card (a so-called PC card, actually, like the
ones designed for laptops) that slides into a slot on the
back of many new high-definition TV sets from nearly every
manufacturer. The CableCard's simple mission is to
eliminate your cable box. The card stores all the account
information that used to be monitored by the box, like
descramblers for your movie channels - a bit of circuitry
miniaturization that's about 15 years overdue. 

Life without a cable box is blissfully simple. The cable-TV
cable from the wall plugs directly into the TV. You change
channels using the TV's own remote control. (Both the box
and its remote go back to the mother ship. Incidentally,
getting rid of the box makes an especially big difference
when it comes to smaller screens, like kitchen-counter
TV's.) 

Losing the box frees up one power outlet on your wall, one
valuable input on the TV and one component's worth of space
in your equipment rack or wall unit. 

Furthermore, if you ever move, you won't have to learn how
to use a new cable company's box. You'll operate the same
TV using the same remote in the same way. 

Eliminating a detour through the cable box also spares your
video signal an analog-to-digital conversion or two. As a
result, the picture may be noticeably clearer and sharper
(depending on which box you had and how it was wired to
your system). 

On top of all these advantages, it costs a lot less to rent
a CableCard than a cable box. For example, the monthly
CableCard fee is $1.25 at Cablevision, $1.50 at Adelphia
and $1.75 at Time Warner, as compared with $4 to $7 a month
for a cable box. (Your cable programming package costs the
same. This parenthetical remark is provided for the benefit
of the customer who, according to a cable-industry
spokesman, bought a CableCard TV last week because she
thought it would provide her with free cable TV.) 

Could all this be true? Is it really possible that the
government, cable companies and TV makers all sat down one
day and cheerfully agreed to a new, advanced standard
designed to save you money and simplify your life? 

Don't be silly. 

As it turns out, hammering out the
CableCard standard wasn't especially quick or amicable. 

In fact, it took years. What everyone wanted was a
technology that duplicated every feature of today's digital
cable box. But the cable companies and the set makers first
had to learn to work with and trust each other, and
meanwhile an F.C.C. deadline was looming. So what emerged
at the end of Round 1 was only a partial solution: a
one-way CableCard. 

In other words, today's CableCard can't send information
back to the cable company from your television set, a loss
that has several ramifications. 

First, you no longer receive the cable company's onscreen
TV guide. Of course, most CableCard TV sets (marketed as
"Digital Cable Ready") have their own built-in channel
guides, and so do hard-drive recorders like the TiVo. 

Second, you lose the ability to order pay-per-view movies
with your remote control. You have to order them using your
cable company's Web site or by calling its toll-free
number. 

Third, today's CableCard can't handle video-on-demand
services. (They're like pay-per-view movies, except that
you can start a movie whenever you like, and even pause it
while it plays.) 

Now, you may not particularly care about losing these
features. Plenty of people, perfectly content with sources
like HBO, Blockbuster and Netflix, have never ordered a
movie through the cable box and never will. 

But there are people who care deeply about pay-per-view and
video-on-demand services: the cable companies. They've
spent years and millions of dollars cultivating these
services, some of which satellite services can't match. To
the cable companies, the one-way CableCard represents not
only a huge new headache (involving billing, inventory,
business development, customer service, installer training
and so on), but also a potential kick in the spreadsheet. 

So if you're interested in the CableCard at this early
stage, you may have to take on a relentless "60 Minutes"
persona. All cable companies offer the CableCard, but few
promote it, and the front-line operators may not even know
what you're talking about. Last week, for example,
Cablevision mailed a brochure to its customers listing the
price increases for 2005 and describing its latest
services, with nary a word about the CableCard. 

In fact, you may get the distinct impression that the cable
companies are trying to talk you out of a CableCard. At a
Web site for Time Warner Cable, a Frequently Asked Question
about CableCard televisions (also called Digital Cable
Ready sets) reads; "Q: Why should I get one? What are its
advantages over a set-top box? A: A Digital Cable Ready
television may not be for you. If you want to take
advantage of Time Warner Cable's interactive services, such
as iControl or our Interactive Program Guide, then you want
the expanded features of a digital set-top box." (Um -
those are advantages?) 

Eventually, all this caginess will evaporate, as soon as
the industry settles on a standard for two-way CableCards.
By most estimates, however, two-way CableCards are at least
two years away. Meanwhile - listen up, pay-per-view patrons
- the two-way CableCard won't work in today's
CableCard-equipped TV sets. 

Before kissing your cable box goodbye forever, there's one
final consideration: TV-set compatibility. At this early
stage, different TV makers have designed their CableCard
slots with different degrees of gracefulness. 

I learned this fact from the knowledgeable Cablevision
installer who put CableCards into my two testing sets:
Panasonic's gorgeous Viera TH-42PX25U/P, a 42-inch plasma,
and Sharp's 45-inch Aquos LC-45GX6U. (You can't install a
CableCard yourself. A cable-company technician must do the
job, which includes programming the card to work only with
your specific TV set in your specific location, all part of
an elaborate registration process that makes these cards a
lot more difficult to hack than either cable boxes or
satellite security cards. The installation charge is
usually around $40 or $50, although it's free from Time
Warner.) 

The Panasonic Viera worked flawlessly with the CableCard;
using the TV's own sleek remote to change channels, rather
than an ugly cable-box remote, feels infinitely more
natural and obvious. (Changing channels takes about the
same amount of time.) The cable guy reported similar good
luck with Panasonic sets across its CableCard line (and
recommended Sony's sets, too). 

The Sharp Aquos wasn't quite as accommodating. For some
goofy technical reason, the Sharp set treated analog and
digital channels differently once the CableCard was
installed. So if you have Cablevision (a company whose
channels aren't yet all digital), for example, you have to
switch video inputs on the remote whenever you want to view
a channel higher than 84. Yuck. 

If you use, or think you might someday use, video-on-demand
and similar interactive features, don't invest in the
CableCard until the two-way version arrives in 2006 or
whenever. 

But otherwise, if Santa brought you a Digital Cable Ready
set - meaning one with a CableCard slot - becoming an early
adopter of this promising technology means lower monthly
fees, fewer wires and remotes, and maybe even a slightly
sharper picture. Those are gifts of an especially rare
sort: the kind that simplifies your technological life
instead of complicating it. 

David Pogue's video companion will return next week. He can
be reached via e-mail at [EMAIL PROTECTED] 

http://www.nytimes.com/2004/12/30/technology/circuits/30stat.html?ex=1105560316&ei=1&en=2ca249a4dfe0836f


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