Conference badges is a subject on which I have some fairly strong opinions. I 
designed the badges for EP 2003 and EP 2004.

- The first and foremost function of the badge is to show the wearers name so 
that others can read it. This means that the name should be as large as it 
reasonably can, in a font that is as readable as possible. Using all capitals 
reduces readability. If you want to distinguish between christian name and 
surname, write them on different lines. Make the text black on white, for the 
best contrast. You can colour the rest of the badge all you like, but keep a 
white background for the name.

- Other things that need to be on the badge are an indication that the badge 
is for EP2008 (showing that the wearer is accredited at the conference) and 
other useful information about the person. I put the country code of the 
participants home country, the persons organisation and the email address on 
the badge. IRC nick and interests at the conference are other useful ideas. 
Showing if the person is staff, speaker etc is also a good piece of 
information.

- An important observation is that there is an enormous difference in the 
length of people's names. It is nice to vary the size of the font to adapt to 
this. Otherwise just about everyone has a lot of unused space on their badge.
The longest christian name in 2004 was Jean-Phillipe and the longest surname 
was Nordgård-Hansen. The longest email address was 
[EMAIL PROTECTED]

- I think it is important to keep the amount of information on the badge 
small. Anything that doesn't have a clear function and use should be removed. 
In Edward Tufte's terminology, there shouldn't be any "chart junk".

Jacob Hallén
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