On Sun, 2012-01-15 at 20:44 +0100, Paul Boddie wrote: > > > _Note:_ I'm not including tickets revenue in this consideration as > we > > decided that we wanted a conference affordable to everybody keeping > the > > prices as low as we could. Thus tickets average revenue was almost > 0. > > Surely you mean that the average *profit* per ticket was almost 0. >
Yes. Actually, we actually *lose* on most ticket types (students, early privates, etc.). What we usually do is: * Guesstimate a sponsorship target (given past year's sponshorship budget, early feedback from a few selected sponsors we contact in advance, etc.) * Guesstimate the rough number of partecipants, given the global feedback we gather and some black magic. * Guesstimate the split among students/private/company, and among early/late/on-desk. * Estimate the fixed costs; this is actually the most precise esteem, since it's easy to ask quotes, you have last year's numbers, you know how much to put aside as last minute extra, etc. * Estimate the per-partecipant costs; as the previous, we can get quite accurate on this. * Do the math to find out the total revenue from tickets that you need to break even. * Decide a ticket price list that breaks even given the above guesstimates. Given that the process is basically a top-down approach, it means that when you redo the maths bottom-up, you might find out that all the ticket in the early-bird phase are actually on loss; I think last year it was like this, with the only exception being the company tickets that were just covering their costs. -- Giovanni Bajo :: ra...@develer.com Develer S.r.l. :: http://www.develer.com My Blog: http://giovanni.bajo.it
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