So, why is Toyota offering an incentive for the public to buy their
'compliance car' e-SUV?
Perhaps they did not do as good a job as they touted/thought.

While it is a nice vehicle (it is just as nice as their ice version),
they made mistakes that tell the consumer, "I am not serious about
selling EVs".

First, their web pages still says concept:
http://www.toyota.com/concept-vehicles/rav4ev.html
http://www.toyota.com/upcoming-vehicles/rav4ev/
If they had cared, those would have been fixed before the vehicle's
launch. 

They also would not have released to the media right after that launch
that Toyota was cutting off any further EV development. 
Nothing kills consumer confidence like a public statement of 'I am
getting out of the EV business'.

And the retrofitting of the vehicle itself has 'don't buy me' issues:

- No level-3 charging port for the SUV's double sized 41.8kWh (100 mile
range) pack. 

- A  non-standard 50A EVSE to be installed at the buyer's home.

- There were EVSE compatibility issues (why didn't Toyota check this
before its release?)
http://www.plugincars.com/report-toyota-rav4-ev-not-compatible-some-level-2-charging-stations-125166.html

- There is no Eco/long-range driving mode. The RAV4 EV only has normal
and sport driving modes. All EVs need an Eco/long-range driving mode to
give the consumer the confidence they are going to get the best range
possible.

I hope someone brings these points to the attention of CARB. Toyota's
compliance car effort could have been a winner (a nice family EV) with
just a little more effort. Its $50k price tag does not compete with
Tesla-S if Toyota only makes a half-baked/ass effort.


{brucedp.150m.com}

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