Firesale is right They furloughed their employees in December according to my friend who works there.
On Thu, Jan 17, 2013 at 1:30 AM, brucedp5 <[email protected]> wrote: > > % Looks like a fire-sale price % > > > http://www.greencarreports.com/news/1081723_2012-coda-sedan-electric-car-price-slashed-to-25000 > [image] 2012 Coda Sedan Electric Car Price Slashed to $25,000 > By John Voelcker Jan 16 2013 hat tip: Jim Burness > > [image > > http://images.thecarconnection.com/med/ad-for-2012-coda-sedan-priced-at-25000-from-silicon-valley-coda-dealer-january-2013_100416361_m.jpg > > > http://www.greencarreports.com/pictures/1081723_2012-coda-sedan-electric-car-price-slashed-to-25000_gallery-1#100416361 > 2012 Coda Sedan Electric Car Price Slashed to $25,000, Gallery 1 > ] > > Coda Automotive, the startup maker that builds the 2012 Coda Sedan electric > car, is going through some very tough times. > > But it looks like one of its three dealers is trying to figure out the > right > price point for the all-electric compact sedan--which was originally priced > at $38,145, including a destination charge of $895. > > Several days ago, Coda Silicon Valley advertised five brand-new Coda Sedans > for $24,995 the price of after a "dealer discount" of $14,744 (buyers still > likely have to add the $895). > > That offer actually expired on Sunday, and we were unable to reach Silicon > Valley Coda at any of the numbers listed on its website. > > But it looks like this fire-sale price may be the dealer's way of getting > rid of the few Coda Sedans it has in stock. > > The company has been, at best, in retrenchment mode over the last few > months, after rumors spread that it had sold fewer than 100 of its cars > after it put the car into production last March. > > In early December, Coda laid off 15 percent of its staff. > > The day after Christmas, the company said it had closed its Coda Experience > Center in the Westfield Mall in Century City, California. > > Ten days later, Coda laid off another 15 percent of its staff. > > And the company has never released any sales figures. > > The competition will only get tougher now that the 2013 Nissan Leaf, a > high-volume electric car from a known global automaker, carries a list > price > for the new Leaf S base model of just $28,800. > > Indeed, commentator and analyst Brad Berman wrote in December that he > expects Coda to turn its energies toward "Coda Energy, its spin-off > focusing > on stationary grid storage (battery) systems." ... > [© Green Car Reports All Rights Reserved] > ... > > http://www.greencarreports.com/news/1081449_coda-woes-deepen-more-layoffs-electric-car-store-closed > Coda Woes Deepen: More Layoffs, Electric-Car Store Closed > > > > > For all EVLN posts use: > > http://electric-vehicle-discussion-list.413529.n4.nabble.com/template/NamlServlet.jtp?macro=search_page&node=413529&query=evln&sort=date > > Here are today's archive-only EV posts: > > EVLN: FIA electric grand prix championship in Hong-Kong & mainland > EVLN: New CA jobs/opportunities from UCSD EVSE/microgrid projects > EVLN: EV tech being used for S. Korean high-speed trains > EVLN: Overheated Battery Grounded Boeing 787 Dreamliners > + > EVLN: Interview with Atul Kapadia of battery-maker Envia Systems > > > {brucedp.150m.com} > > > > -- > View this message in context: > http://electric-vehicle-discussion-list.413529.n4.nabble.com/EVLN-25k-2012-Coda-EVs-tp4660632.html > Sent from the Electric Vehicle Discussion List mailing list archive at > Nabble.com. > _______________________________________________ > UNSUBSCRIBE: http://www.evdl.org/help/index.html#usub > http://lists.evdl.org/listinfo.cgi/ev-evdl.org > For EV drag racing discussion, please use NEDRA ( > http://groups.yahoo.com/group/NEDRA) > > -- www.electric-lemon.com -------------- next part -------------- An HTML attachment was scrubbed... URL: <http://lists.evdl.org/private.cgi/ev-evdl.org/attachments/20130117/d70e3b9f/attachment.htm> _______________________________________________ UNSUBSCRIBE: http://www.evdl.org/help/index.html#usub http://lists.evdl.org/listinfo.cgi/ev-evdl.org For EV drag racing discussion, please use NEDRA (http://groups.yahoo.com/group/NEDRA)
