% Edmunds hasn’t been tender with electric cars ... is very partial to
gasoline cars and not electrics %

http://www.torquenews.com/1079/edmunds-buys-electric-tesla-model-s
[image] Edmunds Buys An Electric Tesla Model S
By Nicolas Zart  02/26/2013

[image  
http://www.torquenews.com/sites/default/files/imagecache/300_size/image-1079/%5Btitle-raw%5D/TeslaModelS_7.png
Edmunds buys its own Tesla Model S to test it
]

Edmunds will test the Tesla Model S it bought on its own terms. Times are
changing when even the most gasoline ferocious news outlet buys an electric
car to see what the fuss is all about.

If you read Edmunds, you probably know the news site hasn’t been
particularly tender with electric cars. Leaning more towards it can’t work
and as just another environmental hype, Edmunds is more known for its love
of gasoline then electrons. Yet, when one of your competitor Motor Trend
calls the Model S the 2013 Car of the Year, something needs to be done. So
what does Edmunds do? Edmunds goes out and buys a fully decked out Model S
to test drive on their terms, away from “Mr. Musk loaning us the vehicle and
tracking our every move.”

Edmunds Comes of Age. It’s true that if you picked up any car magazine and
website a decade ago, the landscape was very, very different. Cars were
coming out in a predictable manner, with their automatic yearly facelifts
and a car industry coaxing buyers into exchanging for new. Then, 99% of the
news was around the internal combustion engine (ICE) and maybe some talk
about the newly introduced hybrid.

Edmunds hasn’t been tender with electric cars but one thing we all
desperately crave is impartial, unbiased info, a rarity these days of
attention grabbers. It will be interesting to see how Edmunds rates the
Model S. On the one hand, Edmunds is known for its frank point of view, as
well as being very partial to gasoline cars but not electrics. Of all the
electric cars to be tested, the Model S makes the most sense because it is
the one electric car you could bring anywhere that would hold its own.

According to Edmunds: “We've tested the Model S before. Several times. And
it has consistently impressed us with its abilities and technology. But as
with the rest of America's media, Tesla, which is based in Palo Alto,
California and builds the cars in nearby Fremont, loaned us those sedans for
evaluation. We would drive the car for a week or two and return it to Elon.
In fact, the first Model S we tested was the man's personal car.” See here
for the original article.
http://www.edmunds.com/tesla/model-s/2012/long-term-road-test/introducti...

All in all this shows us the electric car is very well entrenched in our
landscape and will only grow in number and adoption as it matures. Edmunds
certainly is showing the automobile news industry is coming to terms with
what essentially boils down to yet another choice for consumers with
electric cars and their purchase of a Tesla Model S test driving lends
credence.
[© 2013 torquenews.com ]




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