http://www.marketingmagazine.co.uk/news/1176160/Auto-brands-unite-promote-electric-cars-sceptical-consumers/ [image] Auto brands unite to promote electric cars to sceptical consumers by Alex Brownsell 26 March 2013
[image http://offlinehbpl.hbpl.co.uk/news/OKM/A2C44502-E301-BD8E-3B212091F7697DA3.jpg Nissan: high profile launch for LEAF electric car ] The UK automotive industry is looking to forge a partnership with the government for an ad campaign promoting the benefits of electric cars. Several manufacturers, including Toyota, Nissan, Vauxhall and Renault, have launched high-profile electric car models ... Only about 3000 electric vehicles were sold in the UK last year, and mostly to company fleets rather than individual consumers. With manufacturers such as BMW and Ford also set to roll out electric cars, the industry wants [public acceptance]. Under the aegis of trade body the Society for Motor Manufacturers and Traders (SMMT), car companies hope to transform the perception of electric cars ‘from novel to normal’, and encourage consumers to buy ultra-low-emission vehicles. The SMMT has approached ad agencies with a brief to create a compelling creative concept that it will pitch to government departments, in the hope of securing matched investment for a co-funded campaign. [© 2013 Haymarket] For all EVLN posts use: http://electric-vehicle-discussion-list.413529.n4.nabble.com/template/NamlServlet.jtp?macro=search_page&node=413529&query=evln&sort=date Here are today's archive-only EV posts: EVLN: ~9,000mi theoretical Model-S range using a NaO2 pack EVLN: Real Goods 'Smart-EV + solar' sweepstakes ends 9/30/2013 6p-PDT EVLN: $10.5M rebate program for CA EV buyers EVLN: CAD$26,990 Smart 3rd Gen Fortwo Electric Drive EVLN: GM Korea started Spark-EV production for export to the US market + EVLN: Mercedes-Benz B-Class EV set to hit US roads r:115mi ts:100mph {brucedp.150m.com} -- View this message in context: http://electric-vehicle-discussion-list.413529.n4.nabble.com/EVLN-Auto-brands-unite-to-promote-plugins-to-consumers-tp4662164.html Sent from the Electric Vehicle Discussion List mailing list archive at Nabble.com. _______________________________________________ UNSUBSCRIBE: http://www.evdl.org/help/index.html#usub http://lists.evdl.org/listinfo.cgi/ev-evdl.org For EV drag racing discussion, please use NEDRA (http://groups.yahoo.com/group/NEDRA)
